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# Anti Rip-Off Car Pricing
‘TrueCar' Lends Truth to the Automotive Sales Process

By Tisah Tucknott | Published 2009-05-13 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/car-pricing-sites-truecar
References: [lifehacker](http://lifehacker.com/5236718/truecar-shows-you-what-cars-are-really-selling-for) & [truecar](http://truecar.com/release/index.html)

[TrueCar](https://www.trendhunter.com/trends/dealer-program-standards) is an innovative, [car-pricing website service](https://www.trendhunter.com/trends/bofa-pre-qualification) that allows you to see the true value of the car you are planning to buy. This free service is a simple concept that provides a visual understanding of the worth of the vehicle being sold.

During this tough economic period, it is important to know exactly where your money is going. TrueCar uses recent sales data to give you the [average price paid](https://www.trendhunter.com/trends/price-tracker) in your area.

Why not get a second, non-bias opinion on the price of your new car?

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 1% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Transparent Car Sales:** Businesses can leverage the concept of transparency in their pricing strategy to attract customers.
- **Data-driven Pricing:** Industries can benefit from using real-time data to determine optimal pricing, increasing revenue and customer satisfaction.
- **Online Pricing Tools:** As more customers turn to online platforms, businesses can leverage pricing tools to improve their competitive advantage.

### Industries Being Reshaped

- **Automotive Industry:** Car manufacturers and dealerships can adopt TrueCar's pricing model to increase transparency and improve customer trust.
- **E-commerce Industry:** E-commerce platforms can benefit from integrating data-driven pricing tools to improve customer experience and increase sales.
- **Real Estate Industry:** Real estate agents can use data-driven pricing tools to provide buyers and sellers with more accurate valuations, increasing customer satisfaction and trust.

## Related on Trend Hunter

- [Data-Driven Automotive Retailer Tools](https://www.trendhunter.com/trends/automotive-retailer.md)
- [AI-Powered Vehicle Appraisal Tools](https://www.trendhunter.com/trends/turnvision.md)
- [Consumer-Focused Purchase Protection Programs](https://www.trendhunter.com/trends/purchase-protection-program.md)
- [AI-Assisted Car Shopping Apps](https://www.trendhunter.com/trends/copilot-app.md)
- [Ride Share Profit Calculations](https://www.trendhunter.com/trends/worththeryde.md)
- [Simplified Car Rental Services](https://www.trendhunter.com/trends/car-rental-services.md)
- [Visual Price Discoveries](https://www.trendhunter.com/trends/pricesnap.md)
- [Car Dealer-Targeted Software-As-A-Service Platforms](https://www.trendhunter.com/trends/softwareasaservice-platform.md)
- [Person-To-Person Vehicle Transaction Platforms](https://www.trendhunter.com/trends/vehicle-transaction.md)