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# Interactive Playtime Tees
The Car Play Mat T-Shirt by Bky Kids Allows for Play When Dad is Napping

By Michael Hemsworth | Published 2013-05-09 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/car-play-mat-tshirt-by-bky-kids
References: [knstrct](http://knstrct.com/2013/04/03/easily-entertained-car-play-mat-t-shirt/) & [etsy](http://www.etsy.com/shop/bkykid)

Kids are rarely ready for a nap when you are, which is where the Car Play Mat T-Shirt by Bky Kids might come in handy to let you rest while the little one plays. Featuring an illustrated road map on the back, the Car Play Mat T-Shirt by Bky Kids encourages kids to use [toy cars to drive around](https://www.trendhunter.com/trends/flat-2-fast-card-racers) on dad's back while he gets a little R&R.

Available in either a traditional road map or a train track map, the Car Play Mat T-Shirt by Bky Kids is a goofy way for adults to take a rest from entertaining their children and to relax while getting something of a [back massage](https://www.trendhunter.com/trends/the-sweat-sheet). Just make sure to change before going anywhere that requires more formal attire.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 53% | Activity: 60% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Playtime Tees:** Opportunity for disruptive innovation in children's clothing by integrating interactive play features.
- **Illustrated Road Maps:** Opportunity for disruptive innovation in toy and game industry by creating innovative play surfaces.
- **Parent Relaxation Products:** Opportunity for disruptive innovation in adult leisure industry by developing products that facilitate relaxation while entertaining children.

### Where This Applies

- **Children's Clothing:** Opportunity for disruptive innovation in creating interactive play features in children's apparel.
- **Toy and Game:** Opportunity for disruptive innovation in developing innovative play surfaces and interactive elements.
- **Adult Leisure:** Opportunity for disruptive innovation in creating unique relaxation products for parents or caregivers.

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