# In-Car Napkin Holders Chipotle Dropped Napkin Holders to Help Keep Superfans' Cars Clean By Laura McQuarrie | Published 2023-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/car-napkin-holders References: [chipotlegoods](https://chipotlegoods.com/)  Knowing that the most devoted Chipotle fans keep an extra supply of napkins in their vehicles at all times, Chipotle added a branded [Car Napkin Holder](https://www.trendhunter.com/trends/all-i-want-is-chipotle-set) to its [Chipotle Goods](https://www.trendhunter.com/trends/all-i-want-is-chipotle) merch line. The $30 Chipotle Car Napkin Holder helps to free up space in the glove box and gives Chipotle lovers a reason to visit the restaurant since the purchase includes a free entrée card. The fan-inspired Car Napkin Holder celebrates Chipotle's passionate community and promises to keep cars tidy, whether someone is stopping for a quick snack or a content creator is [filming a mukbang in their vehicle](https://www.trendhunter.com/trends/backseat-bites). This gift for Chipotle lovers is dropping just in time for the holiday season and it will be joining the Chipotle Goods store alongside all-new Mystery Tees. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 85% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Car Accessories:** Creating branded car accessories can help businesses tap into the devoted fan community and provide additional value to their customers. - **Promotional Merchandise:** Offering unique and useful promotional merchandise items can help businesses drive customer engagement and loyalty. - **Fan Culture Marketing:** Leveraging fan culture and creating products that align with the interests and behaviors of passionate fans can strengthen the brand community and drive sales. ### Who This Affects Most - **Fast Food:** Fast food chains can explore the creation of branded car accessories to enhance their brand experience and attract more customers. - **Automotive:** Automotive companies can collaborate with brands to develop specialized car accessories that offer convenience and reflect customers' interests. - **Retail:** Retailers can offer unique promotional merchandise to incentivize customer visits and increase brand awareness and loyalty. ## Related on Trend Hunter - [Fan-Inspired QSR Gifts](https://www.trendhunter.com/trends/all-i-want-is-chipotle.md) - [QSR-Themed Minimal Holiday Sets](https://www.trendhunter.com/trends/all-i-want-is-chipotle-set.md) - [Upcycled Napkin Cargo Pants](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants.md) - [Signature Fork Collections](https://www.trendhunter.com/trends/extra-fork-collection.md) - [Qsr-Branded Travel Collections](https://www.trendhunter.com/trends/luggage-capsule.md) - [Tortilla Chip Claw Clips](https://www.trendhunter.com/trends/tortilla-chip-claw-clip.md) - [Food Travel Accessories](https://www.trendhunter.com/trends/to-go-collection.md) - [Takeaway Cup Candles](https://www.trendhunter.com/trends/cup-candle.md) - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md)