# Personalized Driving Playlists This MINI Connected Ad Suggests Car Music Playlists at Gas Stations By Laura McQuarrie | Published 2016-09-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-music References: [adeevee](http://www.adeevee.com/2016/09/mini-connected-your-driving-playlist-promo/) & [mini](http://www.mini.com/connectivity/) To show off the features of MINI Connected, MINI Cooper created a stunt that lets drivers enjoy more of the [in-car music](https://www.trendhunter.com/trends/bluetooth-fm) they love. MINI Connected makes it possible for a driver to listen to playlists on their mobile device, so the brand set up a microphone at gas stations in order to tune into the music that's been selected by a car's driver. After "listening," to the music, Shazam was able to determine the song playing, which made it possible for a [complementary playlist](https://www.trendhunter.com/trends/youtube-music-ai) on Deezer to be selected. From there, drivers are able to receive their gas receipt and along with it, an invite to download MINI Connected for a selection of more [personalized driving playlists](https://www.trendhunter.com/trends/soundtrack-to-my-life). As well as helping consumers to discover more music that they will love, this serves as a great promotion to show off the features of a MINI Cooper. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Personalized Driving Playlists:** Personalized driving playlists enhance the in-car music experience and cater to drivers' individual preferences. - **In-car Music Integration:** Integration of music streaming services in cars allows drivers to access their favorite playlists seamlessly. - **Shazam-powered Playlist Recommendations:** Using Shazam to identify songs and generate related playlists offers a convenient way for drivers to discover new music. ### Where This Applies - **Automotive:** Automotive companies can explore integrating personalized playlist features into their vehicles' infotainment systems to enhance the driving experience. - **Music Streaming:** Music streaming platforms can partner with car manufacturers to provide seamless integration of users' playlists in vehicles. - **Mobile Apps:** Developers can create mobile apps that utilize Shazam-like technology to identify songs and recommend personalized playlists in various contexts. ## Related on Trend Hunter - [Electric Car-Themed Playlists](https://www.trendhunter.com/trends/electricwrapped.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Creative Playlist Generators](https://www.trendhunter.com/trends/spotify-ai-playlist.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Real-Time Adaptive Audio Experiences](https://www.trendhunter.com/trends/interrail.md) - [AI Roadtrip Playlists](https://www.trendhunter.com/trends/trip-tunes.md) - [In-Vehicle Entertainment Deals](https://www.trendhunter.com/trends/bmw-3.md) - [Collaborative Music Features](https://www.trendhunter.com/trends/shareplay-1.md)