# Customizable Rideshare Car Lights The Uber Beacon Shines the Shade Chosen by the Rider By Michael Hemsworth | Published 2016-12-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/car-light References: [newatlas](http://newatlas.com/uber-beacon/46979/) & [newsroom.uber](https://newsroom.uber.com/beacon/) It's sometimes a guessing game when you're trying to figure out which vehicle is there to pick you up, so the [Uber](https://www.trendhunter.com/trends/arrival-car) [Beacon](https://www.trendhunter.com/trends/home-sanitation-device) is a new car light designed to help eliminate this occurrence. Designed in a similar fashion to the [Lyft](https://www.trendhunter.com/trends/uber-and-hertz) Amp light, the Uber Beacon enables riders to choose virtually any color they can think of to be illuminated through the windshield of their ride. The Uber Beacon is battery-powered and allows riders to choose the color that it will be when they are placing their request for a car. The Uber Beacon will glow this color upon arriving at the desired pickup location to enable riders to instantly know who's there for them. The Uber Beacon car light can also be used for marketing purposes to display holiday colors (such as for Christmas, St. Patricks Day or gay pride celebrations) through the brand's driver vehicles. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Car Lights:** The ability to customize car lights opens up opportunities for personal expression and brand marketing. - **Instant Identification:** Innovations that enable riders to instantly identify their rideshare vehicles improve safety and efficiency. - **Multi-purpose Car Lights:** Car lights that can be used for marketing purposes provide advertising opportunities to rideshare companies and brands. ### Sectors Adopting This - **Rideshare:** Rideshare companies can leverage customizable car lights to enhance the rider experience. - **Automotive:** Automakers can develop customizable car light solutions for rideshare companies and individual car owners. - **Advertising/marketing:** Brands can utilize rideshare car lights as an innovative advertising platform to reach a wider audience. ## Related on Trend Hunter - [Autonomous Driving Headlights](https://www.trendhunter.com/trends/automated-driving-marker-lights.md) - [Rideshare-Targeted Electric Vehicles](https://www.trendhunter.com/trends/arrival-car.md) - [On-Demand Festive Deliveries](https://www.trendhunter.com/trends/uber-holiday-hub.md) - [Accessible Ride App Safety-Tools](https://www.trendhunter.com/trends/safety-tools-1.md) - [Event Shuttle Rideshare Services](https://www.trendhunter.com/trends/uber-shuttle.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Safety-Enhancing Ride Share Devices](https://www.trendhunter.com/trends/bosch-ridecare.md) - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md)