# Car in a Box Commercials Audi Q5: Unbox the Box By Ayman | Published 2008-12-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-in-a-box-commercial-ad-audi-q5-unbox-the-box References: [youtube](http://www.youtube.com/watch?v=Dco5My-O4zg) & [coloribus](http://www.coloribus.com/paedia/reels/2008/12/24/534370/) Audi takes the idea of ‘things in a box’ a step further in its animated Audi Q5 ‘Unbox the Box’ commercial by building the car from the cardboard box. I am not exactly sure how flattering this notion is. I mean, they are essentially calling their Audi Q5 a box. Not exactly a compliment! The animated clip was created by British ad agency Bartle Bogle Hegarty London with directors Aaron Duffy and Russell Brooke, executive creative director Nick Gill, creative directors Kevin Stark and Nick Kidney, art director Maja Fernquist, and copywriter Joakim Saul. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 33% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Animated Commercials:** Opportunity for brands to leverage animation in their commercials to create unique and engaging content. - **Unboxing Trend:** Incorporating the excitement of unboxing products into advertising campaigns to build anticipation and generate interest. - **Creative Packaging:** Exploring innovative packaging designs that can enhance the consumer experience and create a memorable impression. ### Who This Affects Most - **Automotive:** Car manufacturers can incorporate innovative packaging experiences to amplify the unveiling of their new models. - **Advertising:** Marketers can utilize animation techniques in commercials to captivate viewers and leave a lasting impact. - **Packaging:** Packaging companies can collaborate with brands to design interactive and visually appealing product packaging. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Next-Gen Boxy Vehicle Designs](https://www.trendhunter.com/trends/boxy-vehicle.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Interactive Unboxing Activations](https://www.trendhunter.com/trends/unboxing-activation.md)