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# Compact Car Freezers
ICECO's iFreezer Go20 is a Portable Freezer for Travel and Adventure

By Laura McQuarrie | Published 2019-04-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/car-freezer
References: [prnewswire](https://www.prnewswire.com/news-releases/iceco-announces-the-launch-of-ifreezer-go20---the-ultimate-portable-car-freezer-for-travel--adventure-300832223.html) & [indiegogo](https://www.indiegogo.com/projects/ifreezer-go20-the-future-car-freezer#/)

The most common solution for keeping food cool while on the go is to make the most of some sort of portable cooler but ICECO is introducing a new solution for travel with the iFreezer Go20. This in-car refrigeration system was recently launched on Indiegogo, introducing an on-the-go cooling system that will suit active individuals and those who love the great outdoors.

The compact iFreezer Go20 boasts a 21-quart storage area and an Independent Dual Zone design that helps to keep foods and beverages separated, depending on whether they should be refrigerated or frozen. The ice-free system is especially appealing due to the fact that it stays clean and dry, as it does not have water that will melt and ultimately make a mess.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 98% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Portable Cooling Systems:** The iFreezer Go20 introduces a portable cooling system for travel and outdoor adventures, providing a disruptive innovation for keeping food cool on the go.
- **Independent Dual Zone Design:** The iFreezer Go20's Independent Dual Zone design offers a convenient way to separate foods and beverages, presenting a disruptive innovation opportunity for efficient cooling and storage.
- **Ice-free Refrigeration:** ICECO's iFreezer Go20 uses an ice-free cooling system, avoiding the mess that comes with melting ice and presenting a disruptive innovation for clean and dry refrigeration on the go.

### Who This Affects Most

- **Travel Accessories:** The iFreezer Go20 taps into the travel accessories industry, creating a disruptive innovation for portable food cooling and storage during trips.
- **Outdoor Gear:** With its portable and rugged design, the iFreezer Go20 offers a disruptive innovation opportunity in the outdoor gear industry for adventurers who require reliable food and beverage cooling on their journeys.
- **Automotive Aftermarket:** The iFreezer Go20 caters to the automotive aftermarket industry, presenting a disruptive innovation for in-car refrigeration systems that provide efficient cooling and storage solutions to drivers on the go.

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