# Floral Car Fresheners Dr. Marcus' Car Fragrance Dispenser Makes Autos Look and Smell Better By Laura McQuarrie | Published 2014-11-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-fragrance References: [dr-marcus](http://www.dr-marcus.com/products/car_air_fresheners/drmarcus/flower) The Flower car fragrance dispenser from Dr. Marcus was specifically designed with women in mind. The look and shape of the Flower is almost like a perfume bottle, since it comes in a [delicate glass container](https://www.trendhunter.com/trends/aptar-beauty) and rather than taking the form of an air freshener that hangs from the interior mirror, the Flower clips onto the car's ventilation grid. When there's air flowing from the car's ventilation system, this placement of the [car air freshener](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection) causes the petals of the flower to rotate like a fan. The fragrant air freshener promises to last just over a month, with [refills available](https://www.trendhunter.com/trends/mini-pro-scent-diffuser) once all of the perfume of France has been used up. Instead of putting something unsightly in your car, this is a car fragrance dispenser that's pleasing to multiple senses. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Fashion-inspired Car Accessories:** Opportunity for the car accessory industry to create products that are aesthetically pleasing and cater to different target markets. - **Air Freshener Innovation:** Disruptive opportunity for air freshener manufacturers to create unique and visually appealing products that enhance the in-car experience. - **Gender-specific Car Products:** Market potential for creating car accessories that specifically target the preferences and needs of different genders. ### Who This Affects Most - **Car Accessories:** Opportunity for the car accessory industry to innovate and create new and improved products for consumers. - **Air Freshener:** Growth potential for air freshener manufacturers to develop innovative and attractive products for the automotive market. - **Perfume and Fragrance:** Chance for perfume and fragrance industry to expand into the automotive sector and create appealing and long-lasting car fragrance products. ## Related on Trend Hunter - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md) - [Car Fragrance Vending Machines](https://www.trendhunter.com/trends/carfume-vending-machine.md) - [High-Tech Fragrance Diffusers](https://www.trendhunter.com/trends/frederic-malles-fleur-mecanique.md) - [Planter-Like Air Fresheners](https://www.trendhunter.com/trends/air-freshener-with-motion-sensors.md) - [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md)