# Live Vehicle Builders ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process By Laura McQuarrie | Published 2015-07-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-configurator References: [just-auto](http://www.just-auto.com/news/audi-first-car-customer-for-game-changer-car-configurator_id160145.aspx) & [zerolight](http://zerolight.com/) Realizing that the cars that consumers see on the floor of a dealership are not the same vehicles that they will end up buying, [ZeroLight](https://www.trendhunter.com/trends/mitsubishi-motors) set out to create a car configurator that would revolutionize the vehicle purchasing process. This car configurator sets up a live, interactive scene that lets prospective new owners customize a vehicle exactly to their specifications with add-ons, options and accessories. Although comparable car configurators on the web may represent the addition of these extras in text, ZeroLight brings details to life with realistic visuals. As a company that has roots in the video game industry, ZeroLight's technology gives consumers the chance to get immersed with views from all angles, [real-time customization](https://www.trendhunter.com/trends/mulliner) and interactions like the ability to open car doors and see a custom vehicle in motion. Currently, [Audi](https://www.trendhunter.com/trends/video-commerce1) is the first to make use of ZeroLight's car configurator technology and it is being introduced to its dealerships globally. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Virtual Car Configurators:** Companies can revolutionize the car purchasing experience by creating virtual car configurators with realistic visuals and real-time customization features. - **Interactive Marketing:** Virtual car configurators allow for immersive marketing experiences that engage potential customers with interactive features such as angle views, real-time customization, and motion. - **Gaming Technology:** Video game technology can transform the auto industry by enabling virtual car configurators that use realistic visuals and real-time customization tools to enhance customer experience. ### Industries Being Reshaped - **Automotive Industry:** Virtual car configurators can disrupt the automotive industry by giving car buyers a more personalized and immersive purchasing experience. - **Video Game Industry:** The video game industry can leverage its technology to create car configurators that feature top-notch visuals and real-time customization tools to benefit the automotive industry. - **Marketing and Advertising Industry:** Virtual car configurators offer a new innovative marketing and advertising channel, allowing audiences to be captivated by a brand's offerings and customize them in real-time. ## Related on Trend Hunter - [Product Visualization Experiences](https://www.trendhunter.com/trends/ai-visual-configurator.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Data-Driven Automotive Retailer Tools](https://www.trendhunter.com/trends/automotive-retailer.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md)