# Soft Clay Car Cleaners This Poly Clay Car Cleaner is Non-Abrasive and Helps Vehicles Gleam By Laura McQuarrie | Published 2013-08-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-cleaner References: [fancy](http://www.fancy.com/things/407996488329726537/Poly-Clay-Auto-Cleaning-Bar) & [chemicalguys](http://www.chemicalguys.com/Chemical_Guys_CLY_111_Poly_Clay_Bars_Medium_Duty_p/cly_102.htm) Medium Duty Poly Clay doesn’t look like your average car cleaner, but it sure does the trick. The clay bar seems more like something that should be used for making a sculpture, but the clay’s soft texture is exactly what makes it so perfect for buffing the surface of cars. Because it is [not abrasive](https://www.trendhunter.com/trends/buffing-bar), Ploy Clay is the perfect material to get rid of unwanted markings like [sap, grime and bird droppings](https://www.trendhunter.com/trends/uno-minda-1), as well as other stains that don’t come off with just water. The fine clay’s composition ensures that vehicles maintain a shiny and new look. It is suitable for use as frequent as you like and can even be used after waxing your vehicle. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Non-abrasive Cleaning Solutions:** The demand for cleaning products that are effective but safe for delicate surfaces such as vehicles continues to rise and create opportunities for innovative non-abrasive solutions. - **Texture-based Cleaning Products:** The use of unique textures, such as clay, for cleaning is becoming increasingly popular and presents opportunities for development of similar products for other industries. - **DIY Auto Detailing:** There is a growing trend of car owners taking on DIY auto detailing, creating an opportunity for the production of tools and products catered to these consumers. ### Industries Being Reshaped - **Automotive:** The automotive industry will benefit from the development of non-abrasive cleaning products, such as Poly Clay, that will provide a safe and effective way to maintain the appearance of vehicles. - **Household Cleaning:** Texture-based cleaning products, like clay, can be adapted to the household cleaning industry, providing non-abrasive, eco-friendly and effective options for various surfaces. - **DIY Consumer Goods:** As the trend of DIY auto detailing grows, there is potential in creating tools and products catered to this consumer group, providing a new market within the DIY consumer goods industry. ## Related on Trend Hunter - [Eco-Conscious Car Lines](https://www.trendhunter.com/trends/motorglaze.md) - [Next-Generation Auto Care Products](https://www.trendhunter.com/trends/nextgeneration-auto-care.md) - [Water-Free Car Wash Kits](https://www.trendhunter.com/trends/car-wash-kit.md) - [pH-Balanced Leather Cleaners](https://www.trendhunter.com/trends/colorless-odorless-super-cleaner.md) - [Vehicle Upkeep Capsules](https://www.trendhunter.com/trends/griots-garage.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Oversized Car-Drying Towels](https://www.trendhunter.com/trends/oversized-long-reach-microfiber-towel.md) - [Pore-Cleaning Microfiber Cloths](https://www.trendhunter.com/trends/scrub-daddy-microfiber-cloth.md) - [Clay-to-Foam Daily Cleansers](https://www.trendhunter.com/trends/claytofoam-daily-cleanser.md)