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# Car-Branded Teapots
French Car Brand 'Renault' Has Designed a Celebratory Formula One Teapot

By Mary Van Puymbroeck | Published 2017-07-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/car-branded-teapot
References: [highsnobiety](http://www.highsnobiety.com/2017/07/11/renault-formula-1-teapot/) & [shop.atelier.renault](http://shop.atelier.renault.com/fr/)

This car branded teapot has been unveiled by French car-makers, '[Renault](https://www.trendhunter.com/trends/r17-restomod).'

Released to celebrate its 40th anniversary in Formula 1, this seemingly off-brand product has a fantastic story behind it that makes it the perfect way to commemorate 40 years racing. Renault's debut at a 1977 [Formula 1 Grand Prix](https://www.trendhunter.com/trends/louis-vuitton-and-formula-1) was a bright yellow RS01. At the debut, there were unexpected issues with the vehicle that caused the car to smoke from engine trouble. When the great Formula 1 racer and head of the Renault team Ken Tyrrell saw the car, he jokingly called it a "Yellow Teapot." The nickname stuck throughout other Grand Prix events and solidified the smoking RS01 as an iconic image in Formula 1 history.

This [car-branded teapot](https://www.trendhunter.com/trends/reedesigned-teapot) has been designed to look like the RS01 and brings the brand full circle.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 38% | Activity: 38% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Car-branded Collectibles:** Opportunity to create unique and nostalgic products that celebrate iconic car brands.
- **Brand Storytelling:** Incorporating the history and heritage of a brand into product design for increased consumer engagement.
- **Crossover Merchandising:** Collaborating with unexpected industries to create innovative and attention-grabbing products.

### Sectors Adopting This

- **Automotive Accessories:** Designing and producing branded merchandise that complements the automotive industry.
- **Home Decor:** Creating unique and conversation-starting home decor items inspired by popular brands.
- **Collector's Items:** Developing limited edition products that appeal to collectors and enthusiasts.

## Related on Trend Hunter

- [Branded Race Car Chocolates](https://www.trendhunter.com/trends/kitkat-f1-chocolate-car.md)
- [Race Car-Themed Candles](https://www.trendhunter.com/trends/22-racing.md)
- [Classic Modernized Sleek Automobiles](https://www.trendhunter.com/trends/r17-restomod.md)
- [Automotive-Enthused Kitchen Appliances](https://www.trendhunter.com/trends/porsche-x-smeg.md)
- [Playful Teapot Designs](https://www.trendhunter.com/trends/teapot-design1.md)
- [Race-Inspired Kitchen Appliances](https://www.trendhunter.com/trends/mclaren-formula-1-team.md)
- [Sports Car-Inspired Coffee Machines](https://www.trendhunter.com/trends/porsche-design-nair.md)
- [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md)
- [Supercar-Inspired Coffee Machines](https://www.trendhunter.com/trends/linea-micra.md)
