# In-Car Air Purifiers PURGGO Cleans Car Air with Purifying Bamboo Charcoal By Laura McQuarrie | Published 2014-11-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-air-purifiers References: [kickstarter](https://www.kickstarter.com/projects/markzhang/purggo-bamboo-charcoal-car-air-eco-purifier) Rather than masking a bad smell with a good one, the PURGGO [car air purifier](https://www.trendhunter.com/trends/airthings-renew) [absorbs and neutralizes odor](https://www.trendhunter.com/trends/air-logic) to get rid of them. The all-natural PURGGO pouch is designed to latch onto the back of a car seat, almost like a pillow. The sustainably-made pouch is crafted from hemp, which is a far more eco-friendly fabric choice than cotton. On the inside, the pouch is filled with porous bamboo charcoal, which acts "like a big sponge" to suck up unpleasant smells. PURGGO is free of toxins, chemicals and fragrances, which makes it extremely appealing to those with [allergies, asthma or a sensitive nose](https://www.trendhunter.com/trends/winix-55002-air-purifier). To top it all off, the pouch doesn't require any sort of activation and is always at work so drivers can breathe easy. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Car Accessories:** The sustainable and all-natural materials used in PURGGO's air purifying pouch provide a trend towards eco-friendly solutions for car accessories. - **Chemical-free Air Purification:** PURGGO's chemical-free, fragrance-free, and toxin-free air purification system sparks a trend for healthier alternatives in the car air freshener industry. - **Holistic Health and Wellness:** With the increased demand for air purifiers that promote wellness, the car air purifier market encourages holistic health practices within the automobile industry. ### Sectors Adopting This - **Automotive Industry:** PURGGO's air purifier provides an opportunity for the auto industry to offer a more health-conscious and eco-friendly car accessory option. - **Eco-friendly Industry:** The trend towards eco-friendly car accessories can disrupt the automotive industry by creating a higher demand for sustainable products. - **Health and Wellness Industry:** PURGGO's chemical-free air purification system presents the opportunity for the health and wellness industry to contribute to the automobile industry through holistic wellness practices. ## Related on Trend Hunter - [Cup Holder Air Purifiers](https://www.trendhunter.com/trends/freschair.md) - [Car-Designed Air Purifiers](https://www.trendhunter.com/trends/air-purifier1.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/smart-car-diffuser.md) - [Car Cupholder Air Purifiers](https://www.trendhunter.com/trends/eleoption-portable-air.md) - [Triple-Function Vehicle Air Purifiers](https://www.trendhunter.com/trends/amoby-air-purifier.md) - [Advanced Car Air Purifiers](https://www.trendhunter.com/trends/lac100.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Mood-Enhancing Car Air Purifiers](https://www.trendhunter.com/trends/fri-air-purifier.md) - [Environmental EV Air Purifiers](https://www.trendhunter.com/trends/audi-urban-purifier.md)