# Car Customization Ads This Printed Car Advertisment Gives a BMW Its Stripes By Laura McQuarrie | Published 2015-03-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-advertisment References: [adsoftheworld](http://adsoftheworld.com/media/print/bmw_performance) & [bmw](http://www.bmw.com) Tons of people dream of being able to own and customize a luxury car, so this [creative car advertisement](https://www.trendhunter.com/trends/you-are-how-you-car) from [BMW](https://www.trendhunter.com/trends/bmw-i-vision-dee) helps to simulate the experience, even if it is only with paper. The 'One with the Machine' print ad includes a full spread that comes with a set of [transparent decals](https://www.trendhunter.com/trends/art-car-1) that can be applied to the side of the car. This includes a colorful swoosh and other small icons that can be placed as desired on the paper print car. Considering the size of the biggest sticker, there aren't a lot of options for placement, but it is a fun way to immerse yourself in the fantasy of being able to deck a BMW out with some bold racing stripes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Customization Advertising:** Opportunity for brands to create interactive ads that allow consumers to virtually customize products. - **Immersive Marketing:** Opportunity to engage consumers through creative and interactive marketing experiences. - **Simulated Experiences:** Opportunity to provide simulated experiences that allow consumers to envision products in their desired customization. ### Who This Affects Most - **Automotive:** Opportunity for car manufacturers to develop innovative advertising campaigns to attract customers. - **Advertising:** Opportunity for advertising agencies to create unique and engaging advertisements that capture consumers' attention. - **Print Media:** Opportunity for print media companies to collaborate with brands in creating interactive print advertisements. ## Related on Trend Hunter - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Artistic Vehicle Driving Features](https://www.trendhunter.com/trends/bmw-digital-art-mode.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)