# Promotional Support Groups Caloi's 'Car Addicts Support Group' Brings Attention to Urban Mobility By TogetHER | Published 2016-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/car-addicts-support-group References: [carrodependentes.br](http://carrodependentes.com.br/) & [agenciasalve.br](http://agenciasalve.com.br/en) To celebrate this year's World Carfree Day, Caloi launched a campaign to discuss urban mobility. [Salve](https://www.trendhunter.com/trends/cbd-salves), a Brazilian digital advertising agency and member of [Grupo ABC](https://www.trendhunter.com/trends/jumex-protein-shake) (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on [Facebook](https://www.trendhunter.com/trends/made-for-what-youre-made-of) where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Urban Mobility:** Shifting consumer behavior towards alternative modes of transportation presents opportunities for innovative solutions in urban mobility. - **Social Responsibility:** Brands can capitalize on the growing concern for social issues by supporting campaigns that promote sustainable transportation and reduce car dependency. - **Digital Marketing:** Creating engaging online content and platforms can help businesses raise awareness and drive behavior change towards more sustainable transportation options. ### Industries Being Reshaped - **Transportation:** The transportation industry can explore disruptive innovations such as electric vehicles, ride-sharing services, and bike-sharing programs to address urban mobility challenges. - **Sustainable Technology:** Companies involved in sustainable technology can develop innovative solutions that reduce carbon emissions and improve urban transportation infrastructure. - **Advertising & Marketing:** The advertising and marketing industry can play a significant role in promoting campaigns and initiatives that raise awareness about sustainable transportation and encourage behavior change. ## Related on Trend Hunter - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Inclusive Driving Campaigns](https://www.trendhunter.com/trends/inclusive-driving-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)