# Luxurious Smoothing Eye Treatments Dior's Capture Youth Age-Delay Advanced Formula Promotes Youth By Riley von Niessen | Published 2019-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/capture-youth References: [lordandtaylor](https://www.lordandtaylor.com/dior-capture-youth-age-delay-advanced-eye-treatment/product/0500088938494) & [sephora](https://www.sephora.com/ca/en/product/capture-youth-age-delay-advanced-eye-treatment-P440923?skuId) Those in search of an effective solution for puffy eyes, dark circles, and fine lines might find what they're looking for with [Dior's](https://www.trendhunter.com/trends/capture-totale-retishot) new 'Capture Youth Age-Delay Advanced Eye Treatment.' The formula is made with a [natural alternative to retinol](https://www.trendhunter.com/trends/plumping-retinol-eye-creams), which works to smooth the skin without causing irritation. At the same time, the formula helps to refresh the contour of the eye for a more youthful appearance, while reducing puffiness and darkness in the area. To use the treatment, all consumers need to do is gently massage a small amount of product in the [eye contour](https://www.trendhunter.com/trends/eye-contour-treatment) and on the lids. For the best results, this should be done in the morning before makeup is applied, and at night before bed. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Retinol Alternatives:** Exploring and developing natural alternatives to retinol can lead to innovative and effective skincare products with no irritation. - **Youth-enhancing Eye Treatments:** Creating eye treatments that target multiple signs of aging, such as puffiness, dark circles, and fine lines, can provide consumers with comprehensive solutions. - **Convenient Eye Treatment Application:** Developing eye treatments that are easy to apply, like Dior's massage-in formula, can improve user experience and encourage consistent usage. ### Where This Applies - **Skincare:** The skincare industry can embrace natural retinol alternatives to create advanced products with reduced side effects and improved results. - **Beauty:** Beauty companies can focus on developing innovative eye treatments that target multiple aging concerns to meet the diverse needs of consumers. - **Cosmetics:** Cosmetics brands can explore user-friendly application methods for eye treatments to provide convenience and encourage customer loyalty. ## Related on Trend Hunter - [Premium Under-Eye Treatments](https://www.trendhunter.com/trends/eye-dew.md) - [Multi-Action Night Concentrates](https://www.trendhunter.com/trends/capture-totale-retishot.md) - [Plumping Wrinkle Correctors](https://www.trendhunter.com/trends/dior-capture-totale-hyalushot.md) - [Revitalizing Eye Cream Formulas](https://www.trendhunter.com/trends/the-rich-eye-cream.md) - [Concentrated Luxe Skincare Collections](https://www.trendhunter.com/trends/treatment-technology.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [24-Hour Firming Skincare Creams](https://www.trendhunter.com/trends/la-crme-jour.md) - [Research-Backed Eye Creams](https://www.trendhunter.com/trends/eye-matrix.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md)