# Youth-Revealing Floral Serums The Capture Totale Le Serum is a First-of-Its-Kind Release by Dior By Laura McQuarrie | Published 2023-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/capture-totale-le-serum References: [prestigeonline](https://www.prestigeonline.com/sg/style/beauty/the-latest-potent-skincare-products-from-chanel-dior-caudalie/) & [dior](https://www.dior.com/en_ca/beauty/products/capture-totale-le-serum-Y0997044.html#for-her) The Capture Totale Le Serum boasts a formula of 98% natural-origin ingredients, which are expertly and scientifically blended to introduce [Dior’s](https://www.trendhunter.com/trends/dior-prestige-le-nectar-premier) first youth-revealing, [anti-aging serum](https://www.trendhunter.com/trends/ultimune-power-infusing-serums). This serum represents the latest Dior floral science and it integrates ingredients derived from the Dior garden in Madagascar. Fermented longoza extract, for example, has been found to “[contain] 85 molecules that target the skin and promote its revitalization.” Iris extract is also included in the formula, along with H.A. poly-filler technology for a lasting [plumping effect](https://www.trendhunter.com/trends/triple-action-firming-serum). This innovative skincare serum exemplifies the way brands are developing new formulations and technologies that combine powerful active ingredients with nourishing natural extracts to create products that offer visible results in the short term while also promoting healthier, more radiant skin in the long run. In fact, this serum promises skin that looks smoother in four hours, twice as firm in seven days, and visibly more youthful after 30 days of use. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 26% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural-ingredient Youth Serums:** Brands are developing formulations with powerful active and natural ingredients to create products that offer visible, long-term results. - **Floral Science in Skincare:** The integration of ingredients derived from gardens and floral science into skincare products is becoming increasingly popular among brands. - **Short-term and Long-term Skincare Results:** Consumers are seeking products that offer both immediate and long-term benefits for healthier, more radiant skin. ### Who This Affects Most - **Beauty and Skincare Industry:** The beauty and skincare industry continues to innovate in terms of natural and powerful active ingredients to create products that offer visible and long-term results. - **Botanical and Garden Industry:** The botanical and garden industry can leverage the increased interest in natural skincare ingredients to develop more powerful and effective extracts for use in skincare products. - **Technology and Science Industry:** The technology and science industry has a key role in developing new formulations and technologies that combine powerful active ingredients with nourishing natural extracts to create innovative skincare products with visible short-term and long-term benefits. ## Related on Trend Hunter - [Luxury Anti-Aging Products](https://www.trendhunter.com/trends/luxury-antiaging-product.md) - [Multi-Action Night Concentrates](https://www.trendhunter.com/trends/capture-totale-retishot.md) - [Plumping Wrinkle Correctors](https://www.trendhunter.com/trends/dior-capture-totale-hyalushot.md) - [Advanced Tech Skincare Ranges](https://www.trendhunter.com/trends/dior-capture-skincare.md) - [Concentrated Luxe Skincare Collections](https://www.trendhunter.com/trends/treatment-technology.md) - [Skin Longevity-Enhancing Serums](https://www.trendhunter.com/trends/blue-diamond-super-serum.md) - [Dual-Action Firming Serums](https://www.trendhunter.com/trends/age-perfect-serum-le-duo.md) - [Wine-Infused Luxury Skincare](https://www.trendhunter.com/trends/dior-lor-de-vie.md) - [Continuously Updated Serums](https://www.trendhunter.com/trends/double-serum1.md)