# Infinity Pool Photography Kalle Gustafsson Heads to ‘Acapulco' By Nika Kubiak | Published 2009-04-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/captivating-poolside-photography-sexy-summer-time-by-kalle-gustafsson References: [kallegustafsson](http://www.kallegustafsson.com/) Swedish photographer Kalle Gustafsson brings the [hot summer theme](https://www.trendhunter.com/trends/triangls-mirage-drop) with this sultry photography series titled ‘Acapulco.’ Playing around beautifully with [sunset lighting](https://www.trendhunter.com/trends/golden-hour-getaway-collection), Gustafsson has used a [relaxing oasis](https://www.trendhunter.com/trends/summer-edition) as his backdrop, a mixture of harmonious elements that possess a drop of sexiness. You can almost feel the zen-like qualities of the earthy tones in each photograph. ‘Acapulco’ embodies what summer is all about: amazing surroundings, water, sun, magical clouds, and beautiful people. Gustafsson is a young artist of beauty and form, one of this generation’s up-and-coming stars. The final image in the gallery is from another of Kalle Gustafsson’s photo sets, ‘Toscana.’ ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Sunset Pool Photography:** The rise of sunset pool photography is creating new opportunities for social media influencers and luxury travel brands to collaborate and showcase their unique style and locations. - **Zen-like Photography Aesthetics:** The popularity of zen-like aesthetics in photography is an opportunity for home decor and interior design companies to introduce calming and earthy elements into their product ranges. - **Young Generation Photographers:** The increasing presence of young and talented generation of photographers like Kalle Gustafsson can disrupt the traditional perception of the industry and bring fresh and unique perspectives to the art form. ### Where This Applies - **Travel and Tourism:** The rise of infinity pool photography can benefit the travel and tourism industry, as it encourages people to explore and discover new luxurious destinations. - **Social Media and Influencer Marketing:** Instagram influencers and other content creators can leverage Sunset pool photography and collaborate with luxury brands to create authentic and immersive campaigns. - **Art and Home Decor:** Zen-like photography aesthetics can create an opportunity for art enthusiasts and interior design companies to expand their product range and introduce new design elements. ## Related on Trend Hunter - [Asymmetrical Ultra-Compact Pools](https://www.trendhunter.com/trends/faraway-pool.md) - [Colorful Tile Pool Loungers](https://www.trendhunter.com/trends/cdm30-inflatable-pool-lounger.md) - [Rooftop Pool Pop-Ups](https://www.trendhunter.com/trends/htel-swexan-x-missoni.md) - [Skylight-Topped English Pool Houses](https://www.trendhunter.com/trends/malvern-pool-house.md) - [Colorful Poolside Art Inflatables](https://www.trendhunter.com/trends/cdm30.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Treehouse-Style Tranquil Resorts](https://www.trendhunter.com/trends/frida-escobedo.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)