# Healthy Craft Soda Captains Neck & Co Produces Low Calorie, All-Natural Craft Sodas By Rebecca Byers | Published 2015-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/captains-neck References: [captainsneck](http://captainsneck.com/) & [facebook](https://www.facebook.com/captainsneck) Founded by a brother, sister and roommate team, Captains Neck & Co is a Southampton-based brand aiming to make healthy soda easily accessible, delicious and fun. The Hamptons-based brand produces a line of thirst-quenching, [all-natural craft sodas](https://www.trendhunter.com/trends/apple-soda) that is available for order online. Captains Neck & Co's healthy, all-natural craft soda is available in [citrus mint and grape ginger](https://www.trendhunter.com/trends/healthade-grape-sunsip). Captains Neck follows in the tradition of microbreweries in the sense that it is powered by a group of individuals who were previously unhappy with the selection of [healthy sodas](https://www.trendhunter.com/trends/unsweetened-soft-drinks) on the market and who went about creating one themselves. The incorporation of clean eating principles into the seemingly mindless process of selecting a beverage to mix drinks with is an intriguing sign of emerging consumer values. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Craft Soda Revival:** Craft soda brands like Captains Neck & Co. will see increased demand as consumers shift towards healthier drink options. - **Clean Label Beverages:** Consumers are demanding all-natural and clean label beverages, creating opportunity for brands to create new product lines. - **DIY Beverage Creation:** The rise of microbreweries and handmade soda brands is inspiring consumers to create their own beverages at home, opening up opportunities for companies to provide innovative drink mixers and kits. ### Industries Being Reshaped - **Craft Beverage Manufacturing:** An increasing number of craft soda brands are entering the market to satisfy growing demand for healthier and more natural drink options. - **E-commerce Retail:** The online availability of Captains Neck & Co's all-natural craft sodas shows the potential for e-commerce to disrupt traditional brick-and-mortar beverage retail. - **Food and Beverage Innovation:** Innovation in the food and beverage industry is needed to meet growing consumer demand for healthy and tasty beverage options, creating opportunities for startups and established companies alike. ## Related on Trend Hunter - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Healthy Soda Launches](https://www.trendhunter.com/trends/sidekick-soda.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [Flavorful Low-Sugar Sodas](https://www.trendhunter.com/trends/healthconscious-soda.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [All-Natural Electrolyte Sodas](https://www.trendhunter.com/trends/premium-sparkling-soda.md) - [Functional Gut-Friendly Sodas](https://www.trendhunter.com/trends/cove-gut-healthy-soda.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [All-Natural Zero-Calorie Craft Sodas](https://www.trendhunter.com/trends/zerocalorie-craft-sodas.md)