# Summery Premixed Rum Cocktails Captain Morgan Launches Ready-To-Serve 'Captain's Cocktails' By Niko Pajkovic | Published 2021-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/captains-cocktails References: [foodbev](https://www.foodbev.com/news/captain-morgan-launches-ready-to-serve-cocktails/) & [captainmorgan](http://captainmorgan.com) Iconic spiced rum brand Captian Morgan has announced the launch of 'Captain's Cocktails,' a new line of [ready-to-serve cocktails](https://www.trendhunter.com/trends/malibu-pink) in three flavors: 'Mai Tai,' '[Tropical](https://www.trendhunter.com/trends/spicy-tropical-tommys) Punch,' and 'Iced Tea'. The 'Mai Tai' premix features lime, orange, and pineapple flavors, making for a perfect summer drink, while the 'Tropical Punch' looks to capture sandy beach vibes by mixing tropical fruit flavors with citrus. Meanwhile, the 'Iced Tea' cocktail combines [Captain Morgan's](https://www.trendhunter.com/trends/captain-morgan-strawberry-daiquiri) signature rum with vodka and triple sec, in addition to other natural flavors. These pre-made cocktails will be available in 1.75ml bottles. 'Mai Tai' and 'Tropical Punch' will contain a 13% ABV, while the Iced Tea will have a 17% ABV. “Captain’s Cocktails are meant to match the moments that are synonymous with the season – offering all the flavor and all the fun without any complications," said Sam Salameh, VP of Captain Morgan. Image Credit: Captain Morgan ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-serve Cocktails:** Ready-made cocktails are now available for purchase, simplifying the cocktail making process. - **Premixed Cocktails:** Pre-mixed cocktail options have widened to include typical bar drinks. - **Convenient Alcoholic Beverages:** Alcohol companies are meeting the demand for more convenient alcoholic beverages. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry is diversifying its product offerings in response to consumer demand for convenience. - **Food and Beverage:** The food and beverage industry is responding to consumer demand for more convenient and accessible products. - **Retail:** Premixed cocktails are gaining popularity and retailers who take advantage of this trend stand to gain a competitive edge. ## Related on Trend Hunter - [Canned Rum Daiquiri Cocktails](https://www.trendhunter.com/trends/captain-morgan-strawberry-daiquiri.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Cocktail-Inspired Malt Beverages](https://www.trendhunter.com/trends/captain-morgan-sliced.md) - [Spiced Rum Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-rum-cocktail.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Collaboration Canned Rum Drinks](https://www.trendhunter.com/trends/captain-morgan-original-spiced-gold.md) - [Chili Lime Rums](https://www.trendhunter.com/trends/captain-morgan-sweet-chili-lime.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md)