# Fundraising Veteran-Honoring Gins The Captain Sir Tom London Dry Gin is Charitable By Michael Hemsworth | Published 2020-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/captain-sir-tom-london-dry-gin References: [foodbev](https://www.foodbev.com/news/otterbeck-distillery-unveils-captain-sir-tom-london-dry-gin/) & [otterbeckdistillery](https://otterbeckdistillery.co.uk) The Captain Sir Tom London Dry Gin has been unveiled by the Otterbeck Distillery as a new offering that aims to pay homage to the namesake veteran and also support his fundraising efforts. The gin will see proceeds of every bottle sold going to The Captain Tom Foundation and is reported to feature aromatics inspired by the Yorkshire childhood garden of the former [British Army](https://www.trendhunter.com/trends/british-airways-nyc-subway) officer Captain Sir Tom. This includes notes of rosemary and thyme, and is likely to be a must-have for [cocktail enthusiasts](https://www.trendhunter.com/trends/ramsbury-gin) looking to support a good cause as they mix up their favourite cocktails. Co-Founder of Otterbeck Distillery Nicola Lampkin spoke on the new Captain Sir Tom London Dry Gin saying, "It is an amazing privilege to be working with Captain Sir Tom and his foundation which supports some incredible charities; we’re delighted to be able to do our bit to help support such worthwhile causes. Captain Sir Tom has captured the imagination of the world and we’re proud to have distilled a very special gin with a very special man.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Charitable Alcohol:** Alcoholic beverages that donate proceeds to charities or causes. - **Celebrity-endorsed Spirits:** Alcoholic beverages partnered with a celebrity or well-known figure. - **Garden-inspired Spirits:** Alcoholic beverages that feature botanicals inspired by gardens or nature. ### Industries Being Reshaped - **Alcohol:** Alcoholic beverage producers can partner with charities or celebrities to create unique and socially-conscious products. - **Charities:** Charities can partner with alcohol companies to create a new fundraising avenue and increase awareness for their cause. - **Hospitality:** Bars and restaurants can attract socially-conscious consumers by offering charitable and celebrity-endorsed alcoholic beverages as part of their drink menu. ## Related on Trend Hunter - [Commemorative Barrel-Rested Gins](https://www.trendhunter.com/trends/adnams.md) - [Collaboration Italian Cocktail Gins](https://www.trendhunter.com/trends/ultimate-negroni-gin.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Celeb-Launched Scottish Gins](https://www.trendhunter.com/trends/ramsays-gin.md) - [Special Gin Gift Boxes](https://www.trendhunter.com/trends/tom-cat-gift-box.md) - [Philanthropic Whiskey Campaigns](https://www.trendhunter.com/trends/misunderstood-whiskey.md) - [Turkish-Inspired Pink Gins](https://www.trendhunter.com/trends/arbory-afloat.md) - [Limited-Edition Storytelling Gins](https://www.trendhunter.com/trends/dear-low-dykes.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md)