# Cocktail-Inspired Malt Beverages Captain Morgan Sliced Takes Cues from Classic Cocktail Recipes By Laura McQuarrie | Published 2024-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/captain-morgan-sliced References: [stockhouse](https://stockhouse.com/news/press-releases/2024/02/22/captain-morgan-sliced-makes-a-flavorful-splash-with-new-cocktail-inspired-ready) & [CaptainMorgan](http://www.CaptainMorgan.com/)  [Captain Morgan Sliced](https://www.trendhunter.com/trends/captain-morgan-sliced-sweet-vs-heat) is a new line of [ready-to-drink malt-based beverages](https://www.trendhunter.com/trends/clawtails) inspired by classic cocktails, and they're ready to be cracked open to satisfy adults' desire for flavor, convenience and adventure. In the lineup, there's a Pineapple Daiquiri Style Beverage, as well as Strawberry Margarita, [Passionfruit Hurricane](https://www.trendhunter.com/trends/bacard-passionfruit) and Mango Mai Tai varieties, each of which pairs island-inspired tropical fruits with zesty and uplifting citrus flavors. Captain Morgan Sliced is introducing itself to the world with Sliced is Better, a new creative campaign that invites adults of legal drinking age to immerse themselves in a "Sliced world" of adventure. The Sliced is Better campaign emphasizes how much better everything is sliced, from bread and ripped jeans to freshly chopped hair. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 70% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cocktail-inspired Malt Beverages:** Innovative malt beverages taking cues from classic cocktails to offer flavor-packed convenience for adventurous adults. - **Ready-to-drink Lineup Expansion:** Expanding ready-to-drink offerings with tropical fruit and citrus flavor combinations to captivate consumers seeking convenient, exotic refreshments. - **Creative Beverage Campaigns:** Utilizing imaginative campaigns like 'Sliced is Better' to engage legal-drinking-age adults in a whimsical world of brand adventure. ### Industries Being Reshaped - **Alcoholic Beverage:** Alcoholic beverage industry can explore the creation of more innovative, cocktail-inspired malt beverages appealing to adventurous consumers seeking convenient flavor experiences. - **Marketing and Advertising:** Marketing and advertising industries can benefit from developing creative campaigns that immerse legal-drinking-age adults into whimsical brand worlds, enhancing consumer engagement and loyalty. - **Food and Beverage Packaging:** Food and beverage packaging industry can innovate to accommodate the demand for ready-to-drink beverages with vibrant, exotic flavor profiles, offering convenient and visually appealing options for consumers. ## Related on Trend Hunter - [Sweet Heat Beverage Packs](https://www.trendhunter.com/trends/captain-morgan-sliced-sweet-vs-heat.md) - [Canned Rum Daiquiri Cocktails](https://www.trendhunter.com/trends/captain-morgan-strawberry-daiquiri.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Chili Lime Rums](https://www.trendhunter.com/trends/captain-morgan-sweet-chili-lime.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Canned Cocktail-Style Drinks](https://www.trendhunter.com/trends/slingers-signature-cocktails.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Spicy Shot Kits](https://www.trendhunter.com/trends/sweet-heat-shot.md)