# Gourd-Shaped Rum Bottles This Captain Morgan Rum Comes in a Limited-Edition Pumpkin Spice Flavor By Laura McQuarrie | Published 2016-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/captain-morgan-rum References: [trndmonitor](https://trndmonitor.com/spirits-spotlight-captain-morgan-jack-oblast-has-arrived/) & [usptainmorgan](https://us.captainmorgan.com/rum-drink/jack-oblast/) For the fall season and the arrival of Halloween, Captain Morgan rum is now being sold in a limited-edition gourd-shaped bottle that boasts a pumpkin spice flavor. The Captain Morgan rum is going by the name of 'Jack-O'Blast' and boasts a taste that plays off of favorite fall flavors such as pumpkin and autumnal spices, which is being touted as a flavorful shot and cocktail enhancer. The rotund shape of the bottle will be familiar to consumers who have spotted Captain [Morgan Cannon Blast](https://www.trendhunter.com/trends/monster-energy-and-morgan-wallen) in the past. The iconic pumpkin spice flavor may have gained popularity in the form of a latte, but it has since inspired the creation of everything from pumpkin spice-flavored kefir, sodas, milkshakes, beer and more in the beverage category. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Alcohol Packaging:** Creating seasonal or special edition packaging for alcoholic beverages can pique consumer interest and drive sales. - **Seasonal and Holiday-themed Flavors:** Incorporating flavors that align with seasonal or holiday themes can attract consumers looking for unique and festive options. - **Cocktail Enhancers:** Creating products specifically marketed as cocktail enhancers can provide a new revenue stream for alcohol companies while also offering consumers an easy way to elevate their drinks. ### Where This Applies - **Alcohol:** The alcohol industry can capitalize on the trend of seasonal and limited-edition packing and flavors to attract new customers and drive sales. - **Beverage:** With the popularity of pumpkin spice flavored products, other beverage industries such as coffee, soda, and milkshakes can create their own seasonal flavors and limited-edition packaging. - **Hospitality:** Bars and restaurants can use limited-edition seasonal flavors and packaging to attract customers and create unique cocktails that differentiate themselves from competitors. ## Related on Trend Hunter - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Halloween-Themed Alcohol Bottles](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-.md) - [Halloween-Themed Rum Branding](https://www.trendhunter.com/trends/dead-mans-fingers-spiced-rum.md) - [Glow-in-the-Dark Rum Bottles](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle.md) - [Rebranded Horror-Inspired Cocktail Kits](https://www.trendhunter.com/trends/unique-kit.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md) - [Pumpkin Spice-Flavored Alcohols](https://www.trendhunter.com/trends/pumpkin-spice-liqueur-1.md) - [Chili Lime Rums](https://www.trendhunter.com/trends/captain-morgan-sweet-chili-lime.md)