# Festively Branded Rum Sweaters The Captain Morgan Captain Holiday Sweater is Expertly Crafted By Michael Hemsworth | Published 2018-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/captain-holiday-sweater References: [thegreenhead](https://www.thegreenhead.com/2018/12/captain-morgan-ugly-christmas-sweater.php) & [captainmorganstore](https://www.captainmorganstore.com/2018-captain-holiday-sweater) The Captain Morgan Captain Holiday Sweater has been unveiled by the namesake rum brand as a garment for avid fans of the libation to wear this holiday season. Featuring a festive design, the sweater is inspired by the [ugly Christmas sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater) that have become a mainstay part of the yearly celebratory traditions of many consumers. The sweater is emblazoned with the brand's iconic Captain Morgan character in his signature stance with one knee on a rum barrel below the statement, "Part Like a Captain." The Captain Morgan Captain Holiday Sweater can be purchased directly from the company and is part of the burgeoning [lifestyle product market](https://www.trendhunter.com/trends/7-eleven-2) that is seeing unlikely brands offer merchandise for consumers to purchase. This works two-fold to let consumers share their preference for a particular product, whilst also acting as a brand ambassador. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Ugly Christmas Sweater:** Disruptive innovation opportunity: Create unique and branded ugly Christmas sweaters for other popular beverage or food brands. - **Lifestyle Product Market:** Disruptive innovation opportunity: Explore the potential for non-traditional brands to enter the lifestyle product market and offer merchandise to consumers. - **Brand Ambassadors:** Disruptive innovation opportunity: Develop strategies to leverage consumer preferences to turn them into brand ambassadors through merchandise and product offerings. ### Sectors Adopting This - **Apparel and Fashion:** Disruptive innovation opportunity: Introduce new design concepts and collaborations in the apparel industry by partnering with beverage or food brands to create branded merchandise. - **Beverage:** Disruptive innovation opportunity: Expand into the lifestyle product market by offering unique and branded merchandise, such as apparel, to amplify brand recognition and appeal. - **Marketing and Advertising:** Disruptive innovation opportunity: Create new strategies to turn consumers into brand ambassadors through creative and appealing merchandise, fostering brand loyalty and word-of-mouth marketing. ## Related on Trend Hunter - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/limited-edition-bourbon-bottles.md) - [Film-Inspired Rum Bottles](https://www.trendhunter.com/trends/captain-morgan-x-m3gan-20.md) - [Festively Macabre Rums](https://www.trendhunter.com/trends/original-spiced-rum.md) - [Ready-to-Sip Rum Refreshments](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew.md) - [Collaborative Butter-Brand Sweaters](https://www.trendhunter.com/trends/ugly-sweater-x-danish-creamery.md) - [Boldly Black Spiced Rums](https://www.trendhunter.com/trends/black-spiced-rums.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Tea-Themed Christmas Sweaters](https://www.trendhunter.com/trends/pg-tips-christmas-jumper.md) - [Co-Branded Holiday Cocktail Kits](https://www.trendhunter.com/trends/captain-morgan-x-ben-baller.md)