# Mermaid Hair Care Sets The Mermaid Set from Captain Blackenship Creates Beach-Inspired Waves By Rebecca Byers | Published 2016-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/captain-blackenship References: [captainblankenship](http://captainblankenship.com/products/mermaid-hair-care-set) The Mermaid Hair Care Set from Captain Blackenship is an indulgent [three-piece kit](https://www.trendhunter.com/trends/holiday-haircare-kit) that highlights the best of the indie brand's mermaid-inspired product range. Included in the set are travel-sized versions of the [Mermaid Sea Salt Hair Spray](https://www.trendhunter.com/trends/ouai-wave-spray) and Mermaid Dry Shampoo and a full-size bottle of Mermaid Hair Oil, three of the brand's best-selling products. The trio are formulated to add texture and life to hair while infusing it with moisturizing properties that also keep hair looking fresh. Captain Blackenship is an indie [hair and skincare brand](https://www.trendhunter.com/trends/reverie-haircare) based in Sorrento, Maine, where all of the ingredients for their products are cultivated. Boasting the mantra "beauty wild with nature," the company is women-run and aims to create products that are "luxurious and honest." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Indie Hair and Skincare Products:** The rise in demand for Captain Blackenship's mermaid-inspired hair care set highlights a trend for consumers seeking independent, all-natural hair and skincare products. - **Travel-sized Hair Care Sets:** The inclusion of travel-sized hair care products in the Mermaid Hair Care Set showcases a trend for convenient, portable hair care solutions for consumers on-the-go. - **Moisturizing Hair Products:** The Mermaid Hair Care Set's emphasis on moisturizing properties highlights a trend for hair care products that prioritize nourishment and hydration for healthier-looking hair. ### Industries Being Reshaped - **Indie Beauty:** Captain Blackenship is part of the indie beauty industry that is disrupting traditional beauty channels and offering consumers unique, all-natural beauty products. - **Travel and Tourism:** The inclusion of travel-sized hair care products in the Mermaid Hair Care Set creates new opportunities for the travel and tourism industry to cater to consumers' needs for on-the-go beauty solutions. - **Hair Care:** The Mermaid Hair Care Set highlights the trend for hair care products that prioritize all-natural and nourishing ingredients, creating new opportunities for hair care brands to create innovative and sustainable products. ## Related on Trend Hunter - [Playful Hair Gift Sets](https://www.trendhunter.com/trends/hair-gift-sets.md) - [Science-Backed Haircare Lines](https://www.trendhunter.com/trends/watch-sea.md) - [Farm-to-Table Hair Sets](https://www.trendhunter.com/trends/farmtotable-hair-set.md) - [Holiday Haircare Collections](https://www.trendhunter.com/trends/haircare-gift-sets.md) - [Essential Holiday Haircare Sets](https://www.trendhunter.com/trends/festive-sets.md) - [Shine-Enhancing Hair Sets](https://www.trendhunter.com/trends/sleek-stylers-set.md) - [Summer-Centric Haircare Products](https://www.trendhunter.com/trends/pacifica-haircare-collections.md) - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Salon-Quality Haircare Sets](https://www.trendhunter.com/trends/salonquality-haircare-set.md)