# Somber Superhero Marketing The Captain America Movie Poster is Officially Revealed By Matt Ho | Published 2011-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/captain-america-movie-poster References: [hitfix](http://www.hitfix.com/articles/first-look-war-is-hell-in-first-captain-america-the-first-avenger-poster) & [marvel](http://marvel.com/news/story/15133/first_look_captain_america_movie_poster) [Marvel](https://www.trendhunter.com/trends/the-heroes) has finally unveiled the official Captain America: The First Avenger movie poster. The Captain America movie poster features a somber Chris Evans in a war-torn backdrop looking down on his shield as he holds it. The costume stays with the trademark [red, white and blue color scheme](https://www.trendhunter.com/trends/marvel-and-gshock) with a white star embedded on Captain America's chest. The outfit does not include the blue tights that most are familiar with, instead going for a more realistic approach. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Somber Superhero Marketing:** Disruptive innovation opportunity: Exploring new emotional and introspective narratives to reach audiences beyond traditional superhero tropes. - **War-torn Backdrops:** Disruptive innovation opportunity: Creating immersive and visually stunning movie experiences that reflect the complexity and grittiness of war. - **Realistic Costume Design:** Disruptive innovation opportunity: Redefining superhero aesthetics by prioritizing practicality and modernization in costume choices. ### Who This Affects Most - **Film and Entertainment:** Disruptive innovation opportunity: Embracing darker and more introspective storytelling in superhero movies to cater to audience demand for more complex narratives. - **Visual Effects and Animation:** Disruptive innovation opportunity: Developing cutting-edge visual effects technologies and techniques to bring war-torn backdrops to life in a realistic and immersive manner. - **Fashion and Apparel:** Disruptive innovation opportunity: Creating fashion-forward superhero merchandise that aligns with the modernization of costume design in films, appealing to both dedicated fans and trend-conscious consumers. ## Related on Trend Hunter - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Superhero Cereal Branding](https://www.trendhunter.com/trends/marvel-studios-thunderbolts-wheaties.md) - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Anniversary-Celebrating Storytelling Ads](https://www.trendhunter.com/trends/marvels-85th-anniversary.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Superhero-Branded Alkaline Waters](https://www.trendhunter.com/trends/actiph-water.md) - [60s Superhero Cereal Branding](https://www.trendhunter.com/trends/general-mills-and-marvel-studios.md) - [Healthy Superhero-Themed Snacks](https://www.trendhunter.com/trends/too-yumm.md) - [Superhero-Inspired Protein Powders](https://www.trendhunter.com/trends/gnc-pro-performance-100-whey-protein.md)