# Serum-Based Blue Sunscreens unkissed is a Capsule Sunscreen with a Hydrating, Cooling Texture By Laura McQuarrie | Published 2024-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/capsule-sunscreen References: [in.hellomagazine](https://in.hellomagazine.com/beauty/gallery/20240202304106/new-beauty-launches-february-2024/1/) & [dyou.co](https://www.dyou.co/products/unkissed-blue-sunscreen)  unkissed by [d'you](https://www.trendhunter.com/trends/ceramide-moisturizer) is a groundbreaking capsule sunscreen that stands out for its blue color, unique texture and serum base. In this formula, patented capsule technology shares the latest in sunscreen filters with SPF 50+ and PA++++ protection suspended in a nourishing serum base. This hydrating and cooling formula quickly blends into skin and leaves [no white cast](https://www.trendhunter.com/trends/zerocast-sunscreen), effectively solving major pain points of the past that prevent people from reaching for daily sun protection. The vegan formula made in South Korea is free from fragrance, non-irritating, soothing and pregnancy-safe, making it ideal for a range of ingredient-conscious consumers and those who have been disappointed with heavy, greasy sun protection products of the past. Alongside cutting-edge capsule technology, this formula also features eggplant fruit extract, Irish moss extract and sugarcane extract. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 70% | Freshness: 21% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Serum-based Blue Sunscreens:** A groundbreaking capsule sunscreen with a unique texture and serum base that effectively solves major pain points of traditional sunscreens. - **Patented Capsule Technology:** The use of patented capsule technology in sunscreen products offers a new delivery method for sunscreen filters and improved efficacy. - **Ingredient-conscious Consumers:** The rise of ingredient-conscious consumers has created a demand for sunscreens that are free from fragrance, non-irritating, and soothing. ### Where This Applies - **Skincare Industry:** The skincare industry can explore the use of serum-based blue sunscreens with unique textures to cater to consumers looking for innovative and effective sun protection. - **Beauty Industry:** The beauty industry can leverage patented capsule technology to create innovative sunscreen products that stand out in the market and meet the demands of modern consumers. - **Health and Wellness Industry:** The health and wellness industry can tap into the increasing demand for ingredient-conscious products by offering sunscreen solutions that are free from irritants and safe for pregnant consumers. ## Related on Trend Hunter - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Jelly Multi-Shield Sunscreens](https://www.trendhunter.com/trends/jelly-multi-shield-sunscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Clean Tone-Inclusive Sunscreens](https://www.trendhunter.com/trends/youthscreen.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Collagen Peptide Facial Sunscreens](https://www.trendhunter.com/trends/better-screen-uv-serum.md) - [SPF Product Reformulations](https://www.trendhunter.com/trends/watermelon-glow-dew-shield.md) - [Edible Sun Care Products](https://www.trendhunter.com/trends/edible-sun-care.md) - [Zero-Cast Moisturizing Sunscreens](https://www.trendhunter.com/trends/zerocast-sunscreen.md)