# Chic Mountain Apparel Helly Hansen Launches its SS22 Capsule 221 Backed by Brand History By Elena Rahman | Published 2022-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/capsule-221 References: [hellyhansen](https://www.hellyhansen.com/en_ca/) Capsule 221 is [Helly Hansen's](https://www.trendhunter.com/trends/222-winter) latest [apparel collection](https://www.trendhunter.com/trends/acoldwall-5). The SS22 uses some of the brand's core components to encapsulate its 140-year history of [technical sailing apparel and mountain gear](https://www.trendhunter.com/trends/hyke-and-the-north-face). Additionally, the AGIR Offshore Collection had a role in creating the foundation of the SS22 range. The collection uses professional-grade fabrications and technologies in combination with a refined visual aesthetic and color palette to create pieces suited to the modern urban environments. Details throughout the range include a three-layer shell technology, ultrasonic taped seams, reinforced webbing load eyelets, and modular interchangeable spray hoods. In terms of color and print, the hood is painted in a subtle but surreal dusty pastel camouflage tone. More of this print is used throughout the collection, including on its lynch-pin ARC Waterproof Storm Jacket, ARC Vest, Technical Rain Hats, and more. Image Credit: Helly Hansen ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 66% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Technical Mountain Apparel:** Helly Hansen's SS22 Capsule 221 collection highlights an opportunity for innovative, technical mountain apparel. - **Refined Outdoor Aesthetics:** Capsule 221's refined visual aesthetic and subtle, surreal dusty pastel camouflage print offer opportunities for creative and disruptive innovations in outdoor and urban apparel. - **Modular Interchangeability:** The modular interchangeable spray hoods and other details in the SS22 collection present potential for disrupting the way in which outdoor apparel is designed and personalized. ### Sectors Adopting This - **Outdoor Apparel:** Capsule 221's focus on technical mountain gear highlights innovation opportunities in the outdoor apparel industry. - **Urban Apparel:** The collection's refined aesthetic and modern design elements offer opportunities for disruptive innovation in the urban apparel space. - **Printing Technology:** Capsule 221's use of a subtle, surreal dusty pastel camouflage print presents innovation opportunities in printing technology for outdoor and urban apparel. ## Related on Trend Hunter - [Archival Spring-Ready Gorp Apparel](https://www.trendhunter.com/trends/capsule-241.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Winterized Technical Fashion Capsule](https://www.trendhunter.com/trends/222-winter.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [In-House Seasonal Fashion Capsules](https://www.trendhunter.com/trends/hs05.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md)