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# Pouch-Packaged Low-Sugar Refreshments
The Capri-Sun Zero Drinks Come in Two New Flavors

By Michael Hemsworth | Published 2025-04-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/caprisun-zero-drinks
References: [scottishgrocer](https://scottishgrocer.co.uk/2025/04/03/capri-sun-rolls-out-duo-launch-of-zero-added-sugar-drinks/) & [capri-sun](https://www.capri-sun.com/en-gb/)

![Pouch-Packaged Low-Sugar Refreshments](https://cdn.trendhunterstatic.com/thumbs/565/caprisun-zero-drinks.jpeg)

The [Capri-Sun Zero](https://www.trendhunter.com/trends/caprisun-zero) drinks range is being expanded by the brand in the UK with a series of flavors that will satisfy consumer demand for healthier refreshment options that don't skimp on high-quality taste. The drinks come in two new flavors including the Zero Monster Alarm and the Zero Cola, which both hone in on a distinct flavor profile. The Zero Monster Alarm features notes of apple, black currant, sour cherry and lemon, while the Zero Cola is a non-carbonated take on cola with [no added sugar](https://www.trendhunter.com/trends/welchs-zero).

Brand Activation Manager Rebecca Wilmott spoke on the new additions to the Capri-Sun Zero drinks range saying, "We’re thrilled to expand our range of zero added sugar options for consumers with these fun new flavours. Capri-Sun Zero Cola offers a popular flavour children and parents will love, being uncarbonated caffeine-free, whereas Zero Monster Alarm delivers a fun fruit blend perfect for family adentures."

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 63% | Activity: 71% | Freshness: 39%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Low-sugar Beverages:** Demand for beverages with reduced sugar content is rising as health-conscious consumers seek flavorful yet healthier alternatives.
- **Flavor Innovation:** The introduction of unique flavor combinations caters to consumer desire for diversity in taste experiences without compromising health benefits.
- **Non-carbonated Drinks:** The shift towards non-carbonated beverage options reflects a move to offer choices that are gentler on digestion and appealing to a broader range of palates.

### Where This Applies

- **Soft Drink Industry:** The soft drink market is evolving with the addition of innovative, health-conscious options like zero-sugar and caffeine-free drinks.
- **Packaged Goods Industry:** Packaged beverages are undergoing transformation with eco-friendly pouch packaging and healthier ingredient profiles attracting environmentally aware consumers.
- **Flavored Water Industry:** Flavored water alternatives with creative twists on classic flavors present an opportunity to attract those seeking refreshing and health-conscious options.

## Related on Trend Hunter

- [Ultra-Low Sugar Juices](https://www.trendhunter.com/trends/caprisun-zero.md)
- [Ready-to-Mix Fruit Juice Drinks](https://www.trendhunter.com/trends/caprisun-squash.md)
- [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md)
- [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md)
- [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)
- [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md)
- [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md)
- [Calorie-Free Non-Alcoholic Refreshments](https://www.trendhunter.com/trends/shloer-zero.md)
- [Zero-Sugar Energy Cans](https://www.trendhunter.com/trends/monster-1.md)
