# Theme Park Juice Promotions The Capri-Sun 'World of Jumanji' Promotion is Adventurous By Michael Hemsworth | Published 2023-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caprisun-world-of-jumanji-promotion References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/capri-sun-to-launch-world-of-jumanji-on-pack-promotion-26-04-2023/) & [cocacolaep](https://www.cocacolaep.com/)  The Capri-Sun 'World of Jumanji' on-pack promotion is being launched in partnership with [Merlin Entertainment](https://www.trendhunter.com/trends/make-magic-happen) to offer fans an exclusive offering for tickets to the Chessington World of Adventures Resort. The promotion only requires fans to pick up a specially marked pack and scan the QR code to be presented with a buy-one-get-one voucher for use when visiting the aforementioned theme park. The promotion will be running from May 1 to June 30, 2023 with the voucher valid until June 30, 2024 for adventure seekers to take advantage of. Global Brand Director Julia Straschil spoke on the Capri-Sun 'World of Jumanji' on-pack promotion saying, "Our long-running partnership with [Merlin Entertainments](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments) allows us to bring our loyal fans unique and exciting experiences time and time again – which is so important when many are looking for ways to help make day-trips and holidays more affordable." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **QR Code Promotions:** Businesses can offer exclusive buy-one-get-one vouchers through QR code promotions on specially marked products as a cost-effective way to incentivize consumers to visit their establishments. - **Theme Park Partnerships:** Partnering with theme parks to offer exclusive tickets and experiences will allow brands to attract more customers and build loyalty among already established fans of the park. - **Affordable Family Entertainment:** By offering affordable family entertainment options, brands can appeal to consumers who are searching for ways to enjoy fun days out without breaking the bank. ### Where This Applies - **Consumer Goods:** Consumer goods companies can partner with theme parks to offer exclusive promotions on their products, building brand loyalty among consumers. - **Hospitality and Tourism:** Theme parks can partner with hotels and other hospitality companies to offer bundled packages that appeal to families looking for affordable vacation options. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses design and implement effective promotions and partnerships that attract consumers and build brand visibility. ## Related on Trend Hunter - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Ready-to-Mix Fruit Juice Drinks](https://www.trendhunter.com/trends/caprisun-squash.md) - [Witchy Musical Juice Refreshments](https://www.trendhunter.com/trends/robinsons-wicked.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Board Game Juice Promotions](https://www.trendhunter.com/trends/ribena-partnership.md) - [Resealable Exotic Juice Pouches](https://www.trendhunter.com/trends/caprisun-mango-passion-fruit.md) - [Childhood-Inspired Juice Rebrandings](https://www.trendhunter.com/trends/big-jug.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md)