# Revamped Eco Juice Packaging Capri-Sun Packaging Now Features Stronger Paper Straws By Michael Hemsworth | Published 2024-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caprisun-packaging References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/new-stronger-paper-straws-for-capri-sun-29-01-2024/) & [capri-sun](https://www.capri-sun.com/uk/)  Paper straws are continuing to permeate the consumer goods market but can be characterized by their tendency to become soggy with use, which is something the new Capri-Sun packaging combats against. The juice packaging features [paper straws](https://www.trendhunter.com/trends/sappi-paper-packaging) made with FSC-certified paper, which have been crafted to be stronger and more resistant than the previous version. The straws are reported, according to the brand's team of packaging experts, to be 36% more resistant to bending force, allow for 18% greater compression force with a 42% increase in vertical compression resistance. Senior Marketing Manager at [Capri-Sun UK](https://www.trendhunter.com/trends/capri-sun-1) Anke von Hanstein spoke on the updated Capri-Sun packaging saying, "As part of our commitment to product development, we’re constantly looking for ways to improve the Capri-Sun experience and make our products more enjoyable. We’ve taken on board feedback from parents and have created a new paper straw, which is stronger than ever and will make it even easier for kids to enjoy our delicious Capri-Sun range.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 53% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Capri-Sun's revamped juice packaging features stronger paper straws, addressing the issue of sogginess and offering a more sustainable option. - **Enhanced Product Experience:** The improved Capri-Sun packaging with stronger paper straws aims to provide a more enjoyable and convenient drinking experience for consumers, especially children. - **Innovative Material Development:** The FSC-certified paper straws in Capri-Sun's packaging demonstrate advancements in material technology, offering increased resistance to bending and compression forces. ### Industries Being Reshaped - **Beverage Packaging:** The revamped Capri-Sun packaging with stronger paper straws presents an opportunity for innovation in the beverage packaging industry, catering to eco-conscious consumers. - **Juice and Beverage Manufacturing:** The introduction of stronger paper straws in Capri-Sun packaging opens up possibilities for product improvements in the juice and beverage manufacturing industry, enhancing consumer satisfaction. - **Sustainable Materials:** The use of FSC-certified paper straws in Capri-Sun's packaging highlights the potential for growth and innovation in the sustainable materials industry, meeting the demand for more environmentally friendly packaging solutions. ## Related on Trend Hunter - [Durable Juice Straws](https://www.trendhunter.com/trends/capri-sun-1.md) - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Bottled Single-Serve Juice Drinks](https://www.trendhunter.com/trends/capri-sun-bottles.md) - [Childhood-Inspired Juice Rebrandings](https://www.trendhunter.com/trends/big-jug.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Resealable Exotic Juice Pouches](https://www.trendhunter.com/trends/caprisun-mango-passion-fruit.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Recycled Plastic Juice Packaging](https://www.trendhunter.com/trends/fruit-shoot-drinks.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md)