# Open-Concept Coffee Shops 'Capriole Café' Features Roastery Equipment Out in the Open By Katherine Pendrill | Published 2017-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/capriole-caf References: [dailycoffeenews](http://dailycoffeenews.com/2016/12/01/design-details-coffee-on-display-at-capriole-cafe-in-the-hague/) & [capriolecafe.nl](http://capriolecafe.nl/) The Dutch coffee company Capriole recently opened a new [open-concept shop](https://www.trendhunter.com/trends/haus-coffee) in The Hague called Capriole Café. Unlike other coffee shops, the cafe seeks to "promote and elevate coffee both figuratively and literally" with its unique layout. Capriole Café is housed inside an [old paint factory](https://www.trendhunter.com/trends/ironworks-caf) and puts a dramatic twist on the idea of an open-kitchen design. Instead of a coffee bar and some tables, the middle of the cafe is occupied by the company's production roastery, elevated just a step above the rest of the space. The idea behind the unique design was to not only create a unique visual, but also to encourage patrons to interact with the brand's master roaster Giancarlo Matarazzi. The store's unique layout also allows the cafe to host regular [coffee education courses](https://www.trendhunter.com/trends/blue-bottle-coffee-3) for the community. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Open-concept Coffee Shops:** Disruptive innovation opportunity: Create open-concept coffee shops that showcase the coffee production process, promoting transparency and interaction with customers. - **Elevated Roastery Design:** Disruptive innovation opportunity: Incorporate elevated roastery designs in coffee shops to create a unique visual and encourage customer engagement with the coffee production process. - **Coffee Education Courses:** Disruptive innovation opportunity: Offer coffee education courses in coffee shops to further engage and educate customers about coffee, enhancing the overall experience. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Transform coffee shops by adopting open-concept designs, elevating the coffee production process, and offering educational experiences for customers. - **Retail:** Disruptive innovation opportunity: Incorporate open-concept layouts and elevated roastery designs in coffee shops to create immersive and interactive retail experiences. - **Food & Beverage:** Disruptive innovation opportunity: Embrace open-concept coffee shop designs, elevated roasteries, and coffee education courses to enhance the coffee drinking experience and differentiate from competitors. ## Related on Trend Hunter - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Micro-Batching Coffee Concepts](https://www.trendhunter.com/trends/in-store-coffee-concept.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Confessional Cafe Pop-Ups](https://www.trendhunter.com/trends/kitchenaid-caffeine-confessions.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Coffee Kiosk Designs](https://www.trendhunter.com/trends/valley-fair-kiosk.md) - [Mississauga Coffee Chain Debuts](https://www.trendhunter.com/trends/arabica.md)