# Gourmet Free-From Pizzas Cappello's Pizza Offers a Healthy Alternative to This Popular Junk Food By Mishal Omar | Published 2017-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cappellos-pizza References: [uncrate](http://uncrate.com/article/cappellos-pizza/) & [cappellos](https://cappellos.com/collections/pizza) Cappello's Pizza is a gourmet pizza brand that caters to people with dietary restrictions, or those who are health conscious. While [health-conscious consumers](https://www.trendhunter.com/trends/dominos-menu-items) tend to avoid junk food, they often seek out products that function as nutritious alternatives to their beloved unhealthy food products. Cappello's Pizza offers just this, with a range of pizzas that are [free of gluten](https://www.trendhunter.com/trends/trader-joes-gluten-free-cheese-pizza), nuts and grain – while some are also paleo-friendly. The range includes a plain cheese, a naked crust pizza, a pepperoni, and a sheep's milk cheese. The pizzas are packed in minimalist black and white boxes with intricate patterns, and can be ordered online in packs of eight that are sent in reusable eco-coolers. The Cappello's Pizza brand is ideal for individuals who are health-conscious and seeking out [non-GMO alternatives to various junk foods](https://www.trendhunter.com/trends/glp1friendly-pizza). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 30% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Free-from Staples:** Explore other junk food staples that can be made free-from to cater to health-conscious consumers. - **Minimalist Packaging:** Experiment with sleek and intricate packaging designs to elevate healthy food products. - **Paleo-friendly Options:** Offer paleo-friendly options for health-conscious consumers who adhere to this dietary lifestyle. ### Who This Affects Most - **Alternative Fast Food:** Provide healthier alternative fast food options for health-conscious consumers. - **Health Food Delivery:** Develop a health food delivery service to easily provide nutritious meals to consumers with dietary restrictions. - **Specialty Food:** Tap into the specialty food market by providing niche offerings such as gluten-free or paleo-friendly products. ## Related on Trend Hunter - [Gluten-Free Frozen Pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas.md) - [Gluten-Free White Pizzas](https://www.trendhunter.com/trends/gluten-free-white-pizza.md) - [Cauliflower Crust Pizzas](https://www.trendhunter.com/trends/miltons-pizzas.md) - [High-Protein Frozen Pizzas](https://www.trendhunter.com/trends/stonebaked-pizzas.md) - [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md) - [Frozen Cauliflower Crust Pizzas](https://www.trendhunter.com/trends/gluten-free-uncured-pepperoni-pizza.md) - [Authentic Gluten-Free Pizzas](https://www.trendhunter.com/trends/glutenfree-margherita-pizza.md) - [Calorie-Conscious Frozen Pizzas](https://www.trendhunter.com/trends/goodfellas-light-crispy-base-pizzas.md) - [Gluten-Free Pizza Bagels](https://www.trendhunter.com/trends/mini-pizza-bagels.md)