# Fast-Casual Deli Restaurants Caplansky’s is Being Relaunched as an Authentic Jewish Franchise By Laura McQuarrie | Published 2016-04-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/caplanskys References: [marketingmag](http://www.marketingmag.ca/brands/caplanskys-goes-national-with-new-store-concept-172406?rss=yes) & [caplanskys](http://www.caplanskys.com/) Caplansky’s is a casual deli that's been familiar to people in Toronto since 2009. This year, Jackman Reinvents is transforming the business into a [fast-casual restaurant chain](https://www.trendhunter.com/trends/fastfine-prototype) that will be launched across Canada. The new and improved Caplansky’s is being introduced as an [authentic and traditional Jewish deli](https://www.trendhunter.com/trends/toojays-deli-fall-menu) that will have specific appeal to young adults. Caplansky’s first modern deli concept of its kind is set to open in Toronto's upscale [Yorkville neighborhood](https://www.trendhunter.com/trends/sand-and-pearl), complete with a curated selection of mustards available on tap, an all-you-can-eat pickle buffet bar and a vintage meat slicer. On the development of the new project, owner Zane Caplansky says: "Burgers have been done, fried chicken has been done, subs have been done, Middle Eastern has been done… and no one has ever really done a great deli beyond a small, regional basis." This disruptive new concept has the potential to change this. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Fast-casual Deli Restaurants:** Caplansky’s transformation into a fast-casual restaurant chain brings a fresh and modern approach to the traditional deli experience. - **Authentic Jewish Delis:** Caplansky’s focus on being an authentic Jewish deli creates a niche market for those seeking traditional Jewish cuisine. - **Young Adult Appeal:** Caplansky’s new concept with a specific appeal to young adults taps into the preferences and tastes of this demographic. ### Where This Applies - **Restaurant Industry:** The fast-casual deli trend opens up opportunities for restaurants to innovate their menu offerings and attract new customer segments. - **Food and Beverage Industry:** The authentic Jewish deli trend presents opportunities for food and beverage companies to develop and market traditional Jewish products and ingredients. - **Hospitality Industry:** Caplansky’s focus on young adult appeal creates opportunities for hotels and resorts to offer authentic Jewish deli experiences and draw in a new target market. ## Related on Trend Hunter - [On-The-Go Middle Eastern Dining Concepts](https://www.trendhunter.com/trends/little-baba-by-amal.md) - [Kosher Dining-Focused Luxe Restaurants](https://www.trendhunter.com/trends/kosher-dining.md) - [Freshly Sliced QSR Meats](https://www.trendhunter.com/trends/subway-sliced-deli-meats.md) - [Collaborative Pastrami Salads](https://www.trendhunter.com/trends/pastrami-salad.md) - [Evolutionary Toronto Dining Experiences](https://www.trendhunter.com/trends/the-drake-hotel.md) - [Premium Virtual Restaurants](https://www.trendhunter.com/trends/kitchen-hub1.md) - [Modern Indian Cuisine Restaurants](https://www.trendhunter.com/trends/modern-indian-cuisine.md) - [Vegan QSR Franchise Expansions](https://www.trendhunter.com/trends/new-ottawa-location.md) - [Elevated Kosher Dining Experiences](https://www.trendhunter.com/trends/the-windsor-arms-hotel.md)