# Roman Column Lounger Capitello Designs By Going Like Sixty | Published 2007-12-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/capitello References: [nova68](http://www.nova68.com/Merchant2/merchant.mv?Screen=PROD&Product_Code=CAPITELLO&Category_Code=44) Now here's a classic chair, if there ever was one. Since the [Roman](https://www.trendhunter.com/trends/foro-table) columnesque lounger is made from white resin polymer plastic, it can be used outside as well as in. The fun part is that it may not be recognized as a lounge until it's been admired as art. It was designed by the famous Capitello who has had works displayed in the [MoMa](https://www.trendhunter.com/trends/a-garden-of-decreation). **Implications** - With an increase in the importance of original home decor items, one of the best ways a company can capitalize on this movement is by creating stylish, decorative novelty items. By appealing to the public's desire for home originality and ornamentation, a company stands to create a strong connection with a design-savvy consumer. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Original Decor Items:** Companies can capitalize on the importance of original home decor items by creating stylish, decorative novelty items to appeal to design-savvy consumers. - **Outdoor-friendly Furniture:** The use of materials like white resin polymer plastic in furniture design allows for items to be both functional and stylish indoors and outdoors. - **Artful Furniture:** Furniture pieces designed by famous artists like Capitello can be admired not just for their functionality but also for their artistic value. ### Who This Affects Most - **Furniture Manufacturing:** Furniture manufacturers can create new products using materials that allow for both indoor and outdoor use, expanding their target market. - **Home Decor:** Home decor companies can develop unique, original novelty items to appeal to design-savvy consumers who value originality and ornamentation in their homes. - **Art Market:** Artists and designers can create furniture pieces that not only serve their functional purpose but also possess artistic value and can be displayed in galleries and museums. ## Related on Trend Hunter - [Sustainable Hi-Rise Outdoor Chairs](https://www.trendhunter.com/trends/lollygagger.md) - [Traditional Vibrant Outdoor Armchairs](https://www.trendhunter.com/trends/net-lounge.md) - [Drink-Holding Outdoor Lounge Chairs](https://www.trendhunter.com/trends/lago-lounge-chair.md) - [Retro Outdoor High Armchairs](https://www.trendhunter.com/trends/high-armchair.md) - [Ultra-Elegant Designer Outdoor Furniture](https://www.trendhunter.com/trends/designer-outdoor-furniture.md) - [Minimal Outdoor Lounge Chairs](https://www.trendhunter.com/trends/bask-lounge.md) - [Sculpted Rock-Like Lounge Chairs](https://www.trendhunter.com/trends/oksys-chaise-lounge.md) - [Industrial Exterior Lounge Chairs](https://www.trendhunter.com/trends/osier-lounge-chair.md) - [Contemporary Quick-Dry Patio Chairs](https://www.trendhunter.com/trends/garden-lounge-chair.md)