# Ashvertising Capitalizing On Smoking Bans By Alex Covert | Published 2008-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/capitalizing-on-smoking-bans-ashvertising References: [springwise](http://www.springwise.com/marketing_advertising/from_smoking_bans_to_ashvertis/) & [ashvertising](http://www.ashvertising.com/) Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well. If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an [outdoor ashtray](https://www.trendhunter.com/trends/ash-blackwood-ashtray)/television combo in which news and advertisements could be displayed. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Smoking Bans:** Opportunity to create and promote new businesses offering alternative products for smokers who can no longer smoke in previously allowed areas. - **Ashvertising:** Opportunity to create new advertising platforms that can target smokers congregating in designated smoking areas due to smoking bans. - **Outdoor Advertising:** Opportunity to create more interactive and engaging outdoor advertising through the use of technology and innovative displays. ### Who This Affects Most - **Advertising:** Innovative smoking ban-compliant advertisement options such as the ashtray/television combo created by Ashvertising. - **Tobacco:** Create more smoke-free alternatives and products that appeal to smokers to use in designated smoking areas due to smoking bans. - **Technology:** Develop new technologies to create engaging and interactive displays for advertising indoors and outdoors. ## Related on Trend Hunter - [Design-Conscious Cannabis Ashtrays](https://www.trendhunter.com/trends/standing-ashtray.md) - [Storage-Equipped Concrete Ashtrays](https://www.trendhunter.com/trends/vessel-ash.md) - [Retro Ashtray Sets](https://www.trendhunter.com/trends/retro-ashtray.md) - [Retro-Modern Ashtray Furniture](https://www.trendhunter.com/trends/houseplant-side-table-ashtray.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)