# Songstress Financial Card Commercials Capital One & Taylor Swift Signed a Multiyear Partnership By Grace Mahas | Published 2019-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/capital-one References: [thedrum](https://www.thedrum.com/news/2019/07/26/capitol-one-signs-multi-year-partnership-with-taylor-swift) & [store.taylorswift](https://store.taylorswift.com/pages/capitalone) Leading financial institution, [Capital One](https://www.trendhunter.com/trends/rei-coop-mastercard), will be winning the hearts of Taylor Swift fans everywhere after the two announced a [multi-year partnership](https://www.trendhunter.com/trends/american-airlines-and-mastercard). The partnership kicked off with a [musical commercial](https://www.trendhunter.com/trends/johnnie-walker-x-sabrina-carpenter) featuring the pop star that outlines the unlimited 4% cashback available for dining and entertainment purchases. To highlight these earning opportunities, the commercial features Taylor Swift working at a bar, a dinner, and on stage performing. In addition, the partnership will give Capital One holders access to pre-order an exclusive version of Swift's seventh studio album 'Lover' and a one-of-a-kind Taylor Swift t-shirt. The financial and pop star partnership may be a sign of what's to expect with future marketing efforts lead by the financial industry. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Musical Brand Partnerships:** Financial institutions and celebrities are teaming up for multi-year partnerships to create engaging and memorable commercials, showcasing their products or services. - **Incentivized Cashback Programs:** Financial institutions are offering higher cashback percentages for specific spending categories like dining and entertainment, attracting customers with increased earning opportunities. - **Exclusive Artist Collaborations:** Financial institutions are partnering with popular music artists to offer exclusive merchandise and access to their fans, creating unique and appealing benefits for customers. ### Where This Applies - **Financial Services:** Financial institutions are leveraging partnerships with celebrities to create innovative marketing campaigns and connect with a wider audience. - **Entertainment:** Music artists and celebrities are collaborating with financial institutions to offer exclusive merchandise and provide unique opportunities to their fans. - **Retail:** Exclusive collaborations between financial institutions and celebrities offer customers the chance to pre-order limited edition merchandise, boosting sales and creating buzz in the retail industry. ## Related on Trend Hunter - [Concert Ticket Reward Tiers](https://www.trendhunter.com/trends/avion-rewards-1.md) - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md) - [Singer-Songwriter-Inspired Hotel Stays](https://www.trendhunter.com/trends/bisha-hotel.md) - [Singer-Inspired Pop-Up Cafes](https://www.trendhunter.com/trends/short-n-sweet-cafe.md) - [Singer-Collab Bright Limited Mixers](https://www.trendhunter.com/trends/kitchenaid-3.md) - [Golf-Inspired Credit Card Partnerships](https://www.trendhunter.com/trends/topgolf-callaway.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Co-Branded Credit Card Partnerships](https://www.trendhunter.com/trends/american-airlines-and-mastercard.md)