# Insect-Saving Ads The Capital Bee Campaign Encourages Bee-Friendly Behavior By Meghan Young | Published 2011-06-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/capital-bee References: [fastcompany](http://www.fastcompany.com/1760526/can-marketing-save-londons-bees?partner=rss) & [capitalgrowth.org](http://www.capitalgrowth.org/bees/) The Capital Bee ad campaign may look familiar to you. That is because it was clearly inspired by [Magnus Muhr](http://www.trendhunter.com/trends/dead-fly-pictures)'s dead fly art that was all the rage just a couple of years ago. Of course, mimicking his work is definitely a great compliment, especially when it is for such a good cause. Essentially, the Capital Bee ad campaign is raising awareness throughout London, England about failing [bee colonies](https://www.trendhunter.com/trends/endangered-species-series) in the city as well as around the world. It essentially encourages community beekeeping and bee-friendly behavior such as growing bee-pollinated foods, [buying locally sourced honey](https://www.trendhunter.com/trends/hive-mind-honeyade) and minimizing pesticide use. Conceived and executed by LIDA Agency and M&C Saatchi, the Capital Bee ad campaign is part of a larger push to create community food growing areas by the 2012 Olympics. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Community Beekeeping:** Opportunity to create community beekeeping initiatives to support failing bee colonies and promote bee-friendly behavior. - **Bee-pollinated Foods:** Disruptive innovation opportunity in promoting and growing bee-pollinated foods as a sustainable and locally sourced option. - **Minimizing Pesticide Use:** Opportunity to develop alternatives to pesticides and promote eco-friendly pest control methods to protect bee populations. ### Who This Affects Most - **Advertising:** Advertising industry can tap into the bee-saving movement to develop impactful campaigns for environmental causes. - **Food and Agriculture:** Food and agriculture industries can explore opportunities for promoting bee-pollinated foods and sustainable farming practices. - **Environmental Activism:** Opportunity for environmental organizations and activists to advocate for stronger bee conservation efforts and educate the public. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Disruptive Honey Marketing Campaigns](https://www.trendhunter.com/trends/nature-nates.md) - [Pollinator-Supporting Jewelry Campaigns](https://www.trendhunter.com/trends/birks-for-bees.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Charitable Bee-Sized Bidets](https://www.trendhunter.com/trends/world-bee-day.md) - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)