# Luxury Grain Silo Hotels Heatherwick Studio's Cape Town Hotel is a Converted Grain Silo By Joey Haar | Published 2017-05-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/cape-town-hotel References: [dezeen](https://www.dezeen.com/2017/05/18/royal-portfolio-hotel-thomas-heatherwick-studio-conversion-grain-silo-architecture-hotels-cape-town-south-africa/) & [heatherwick](http://www.heatherwick.com/) [Heatherwick Studio's](https://www.trendhunter.com/trends/xian-centre-culture-business-district) newly opened Cape Town hotel stands out thanks to its eye-catching, bulging window designs, but the history of the building is perhaps equally interesting. The harborside building was formerly a [massive industrial grain silo](https://www.trendhunter.com/trends/ironworks-caf), making it a counterintuitive but intriguing location for a [luxury hotel](https://www.trendhunter.com/trends/telegraph-hotel-tbilisi). The general form of the Cape Town hotel is clearly industrial, as the London-based Heatherwick Studio did little to adjust the structural layout of the original grain silo. Aside from the insect eye windows, most of the renovations took place on the interior. Still, those windows offer tremendous views of the surrounding harbor, with the expansive water and a mountain range glistening in the distance and visible directly from the rooms' beds. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Industrial Conversion:** Disruptive innovation opportunity: Transforming existing industrial structures into unique and luxurious spaces. - **Architectural Design:** Disruptive innovation opportunity: Creating innovative windows and structural elements that enhance the aesthetic appeal of buildings. - **Harborfront Hotels:** Disruptive innovation opportunity: Developing luxury hotels in unconventional and unexpected locations to provide guests with unique experiences. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity: Redefining luxury hotel experiences through creative architectural designs and unconventional locations. - **Construction:** Disruptive innovation opportunity: Specializing in the renovation and conversion of industrial buildings into exceptional hospitality spaces. - **Tourism:** Disruptive innovation opportunity: Capitalizing on the appeal of unique and visually stunning hotel locations to attract and cater to adventurous travelers. ## Related on Trend Hunter - [Industrial Converted Hotel Lobbies](https://www.trendhunter.com/trends/bacalan-block.md) - [Sculptural Concrete Hotel Designs](https://www.trendhunter.com/trends/sleeping-lab.md) - [Sculptural Dynamic London Hotels](https://www.trendhunter.com/trends/peninsula-hotel.md) - [Exotically Refurbished Hotels](https://www.trendhunter.com/trends/pelican-hotel.md) - [Historic District Hotels](https://www.trendhunter.com/trends/blue-architecture-studio-1.md) - [Textile-Inspired Skyscraper Designs](https://www.trendhunter.com/trends/airside.md) - [Sustainable Heritage Evoked Hotels](https://www.trendhunter.com/trends/the-pilgrm-hotel.md) - [Carbon-Positive Dynamic Hotels](https://www.trendhunter.com/trends/populus-hotel.md) - [Warm Tonal Earthy Hotels](https://www.trendhunter.com/trends/aethos-ericeira.md)