# Alcohol-Branded Contests Cape Line Will Give an Ambassador $10,000 to Give Up Frosé This Summer By Grace Mahas | Published 2019-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cape-line References: [youtube](https://www.youtube.com/watch?v=-8VIEgPgJ3k&feature=youtu.be) & [capeline](https://www.capeline.com/) [Cape Line](https://www.trendhunter.com/trends/cape-codr) Sparkling Cocktails has announced a new promotional contest to pay one lucky individual $10,000 to forego frosé this summer. The strike against the [frozen rosé wine slushies](https://www.trendhunter.com/trends/ros-popsicles) is to save consumers time and energy with messy blenders. Cape Line Sparkling Cocktails instead suggests consumers try one of its three flavors of alcoholic beverages including: 'Hard Strawberry Lemonade,' 'Margarita,' or '[Blackberry](https://www.trendhunter.com/trends/blackberry-old-fashioned) Mojito.' The fizzy beverage boasts real cane sugar, fruit juice and carbonated water that is only 120 calories. The sparkling cocktails can be stored in freezers for two hours to produce a delicious and mess-free cold summer beverage. Individuals interested in entering the contest can pledge to give-up frosé all summer by emailing nowayfrose@capeline.com. Applicants should include a short (100 words or less) paragraph detailing" how they’d live their best summer WITHOUT frosé." The contest runs from today until June 28th, and the winner will be announced on July 3. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Promotional Contests:** Brands can engage consumers and generate buzz by offering unique contests with valuable rewards. - **Convenience-focused Products:** Creating products that save time and simplify processes can appeal to consumers looking for efficiency. - **Low-calorie Alcoholic Beverages:** Developing healthier and lower-calorie options in the alcoholic beverage industry can attract health-conscious consumers. ### Industries Being Reshaped - **Beverage:** The beverage industry can leverage promotional contests to increase customer engagement and brand loyalty. - **Food and Beverage Packaging:** Packaging companies can cater to the demand for mess-free and convenient packaging solutions for beverages. - **Alcoholic Beverage:** Innovation in the alcoholic beverage industry can focus on creating low-calorie options that still deliver great taste. ## Related on Trend Hunter - [Celebrational Wine Giveaways](https://www.trendhunter.com/trends/the-federalist-wines.md) - [Frozen Beverage-Focused Promotions](https://www.trendhunter.com/trends/froster-for-a-year.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Booze-Branded PTO Giveaways](https://www.trendhunter.com/trends/reyka-vodkas-contest.md) - [Beginner Bartender Challenges](https://www.trendhunter.com/trends/americas-worst-home-bartender.md) - [Tea-Infused Rosé Ice Pops](https://www.trendhunter.com/trends/ros-ice-pop.md) - [Summer Party Giveaways](https://www.trendhunter.com/trends/summer-party-giveaway.md) - [Cheeky Hangover Contests](https://www.trendhunter.com/trends/q-mixers1.md) - [Branded Spring Cocktail Competitions](https://www.trendhunter.com/trends/the-greens.md)