<!-- canonical: https://www.trendhunter.com/trends/cape-colorway -->
<!-- robots: noindex -->

# Cranberry Cocktail-Inspired Sneakers
New Balance's 327 Come in a Bold Cape Colorway with Concepts

By Amy Duong | Published 2020-07-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/cape-colorway
References: [hypebeast](https://hypebeast.com/2020/7/concepts-new-balance-327-cape-official-release-date-info) & [cncpts](https://cncpts.com/collections/recently-added?sort=created-descending&_=pf&pf_pt_product_type=Footwear)

[New Balance](https://www.trendhunter.com/trends/green-suede) introduces the 327 sneaker silhouette in collaboration with [Concepts](https://www.trendhunter.com/trends/2002r-protection) in a Cape colorway option that is inspired by [Cape Cod](https://www.trendhunter.com/trends/herms-cape-cod). Notably, the location is recognized for its cranberry bogs and the well-known vodka cranberry libation that is known as "Cape Codders" locally.

The sneakers are constructed from suede and nylon throughout the entire upper in a cranberry red entirely. The midfoot features the branding "N" logo constructed from TPU and features a gradient aesthetic at the back with co-branding details on the insoles and the tongue as well. The midsoles are made from EVA foam for ultimate comfort in white and some details of bright green to bring a stark contrast that also represents the addition of lime in the cocktail.

Image Credit: Concepts

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Collaborative Sneaker Designs:** The collaboration between New Balance and Concepts showcases the trend of brands partnering to create unique sneaker designs.
- **Color-inspired Sneaker Collections:** The Cape colorway option of New Balance's 327 sneakers highlights the trend of sneakers being inspired by specific colors or color palettes.
- **Cultural References in Sneaker Design:** The inspiration behind the cranberry cocktail-themed sneakers demonstrates the trend of incorporating cultural references into sneaker designs.

### Industries Being Reshaped

- **Athletic Footwear:** The innovative design and colorway options in sneakers like New Balance's 327 attract consumers in the athletic footwear industry.
- **Fashion:** Fashion industry professionals can take note of the trend of sneakers becoming statement pieces with unique colorways and designs.
- **Beverage:** The cranberry cocktail-inspired sneakers show the potential for cross-industry collaborations between footwear brands and the beverage industry.

## Related on Trend Hunter

- [Bright Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede.md)
- [Vibrantly Bold Sneaker Models](https://www.trendhunter.com/trends/cyber-jade.md)
- [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md)
- [Multi-Color Green-Accented Sneakers](https://www.trendhunter.com/trends/new-balance-7.md)
- [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md)
- [Lifestyle Technical Joint Sneakers](https://www.trendhunter.com/trends/hours-and-days.md)
- [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md)
- [Croc Leather Sneaker-Loafers](https://www.trendhunter.com/trends/red-croc.md)
- [Festive Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-1.md)