# Extreme Canyon Rope Swings These Daredevils Risk Life and Limb for the Rush of a Lifetime By Andrew Sztein | Published 2013-03-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/canyon-rope References: [mashable](http://mashable.com/2013/03/04/canyon-cliff-rope-swing) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=fdJc1_IBKJA) If this canyon rope swing didn't look so horrendously terrifying, I'd still laugh at anyone who didn't give it a shot given the chance. In this [YouTube](https://www.trendhunter.com/trends/beast-land-theme-park) video posted by daredevil devinsupertramp (real name Devin Graham), Devin and his friends mount an incredible canyon rope swing from one end of a Utah crevasse to the other. Jumpers then plunge a full 400 feet before the canyon rope swing pulls them strongly towards the opening at the other end of the canyon. The video is made all the more vertigo-inducing by mixing in reaction shots, first-person [GoPro](https://www.trendhunter.com/trends/beyond-the-fantasy) shots and long shots that truly show the massive scale of the canyon. This canyon rope swing makes bungee jumping look like a slow ride to grandma's house for milk and cookies. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Extreme Adventure Tourism:** The demand for unique, adrenaline-inducing experiences continues to rise, opening up opportunities for businesses operating in the adventure tourism industry. - **Innovative Safety Equipment:** The development of new and advanced safety equipment tailored to extreme outdoor activities could revolutionize the adventure tourism industry and attract more risk-taking clientele. - **Viral Marketing Campaigns:** Creating daring and thrilling content and sharing it online through social media platforms can attract attention and build brand awareness for businesses operating in the adventure tourism industry. ### Industries Being Reshaped - **Outdoor Recreation:** Businesses specializing in outdoor recreation activities such as zip lining, rock climbing, and bungee jumping can capitalize on the demand for intense, adrenaline-packed experiences. - **Safety Equipment Manufacturing:** Manufacturers of safety equipment can develop innovative and specialized gear to cater to the extreme tourism market. - **Social Media Marketing:** Social media marketing agencies can create and execute viral campaigns that showcase daring and attention-grabbing content from businesses operating in the adventure tourism industry. ## Related on Trend Hunter - [Cliffside-Attached Rental Cabins](https://www.trendhunter.com/trends/cliff-dweller-cabin.md) - [Canyon Viewing Platforms](https://www.trendhunter.com/trends/72-turns.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Tranquil Suspended Hanging Retreats](https://www.trendhunter.com/trends/ardh-architect.md) - [Thrill Ride-Topped Ultra-High Skyscrapers](https://www.trendhunter.com/trends/the-torch.md) - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [Minimalist Outdoor Swings](https://www.trendhunter.com/trends/outdoor-swing.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Sandwich-Inspired Water Slides](https://www.trendhunter.com/trends/dip-n-slides.md)