The concept of canvertising has been around since 2004. While the idea is innovative, it still hasn't taken off. One of the key issues, is that the removable tops are instant garbage. This was pointed out by Steve Hall of Adverblog years ago. However, Advercan, the driving force behind canvertising, has now introduced a biodegradable label. Will this be the push that gets canvertising to take off?
Implications - To further entice consumers into buying their wares, corporations are now implementing green initiatives into their products. This will satiate consumer desire to actively reduce their carbon footprint on the planet.