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# Geek-Chic Sci-Fi Charms
Canvas Warriors Lets Fans Customize Their Own Doctor Who Charm Bracelet

By Angela Rajic | Published 2013-11-21 | Updated 2013-11-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/canvas-warriors
References: [facebook](https://www.facebook.com/photo.php?fbid=10153483127635244&set=a.10150957903835244.759176.409851015243&type=1&theater) & [canvaswarriors](http://canvaswarriors.com/product-category/custom-jewellery/dr-who/)

The Doctor Who Fandom is gearing up for the Fiftieth Anniversary of the long-running TV show and online shop [Canvas Warriors](https://www.trendhunter.com/trends/2elt-boat-shoes) is here to help them accessorize for the occasion.

Best known for designing and selling [custom shoes](https://www.trendhunter.com/trends/charli-xcx-by-you), Canvas Warriors also offers [custom jewelry](https://www.trendhunter.com/trends/touch-bracelet) in the form of chic silver bracelets, necklaces and even earrings with a variety of charms sold individually to allow each customer to design her own piece. The charms available range from the 10th Doctor’s red converse shoes, to a howling “Bad Wolf”, a rose for Rose Tyler, different versions of the Dalek and the TARDIS, and various other icons representing the Doctor’s enemies and companions over the years. Each fan can now have a completely unique and stylish bracelet, necklace or pair of earrings from Canvas Warriors to commemorate the anniversary and show off their great taste.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 63% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Why This Trend Is Growing

- **Customized Jewelry:** Custom jewelry allows customers to design their own unique pieces, providing a disruptive innovation opportunity for the jewelry industry.
- **Fandom Accessories:** Creating accessories inspired by popular TV shows and movies taps into the growing trend of fans wanting to express their love for their favorite franchises, presenting a disruptive innovation opportunity in the merchandise industry.
- **Personalization:** The ability to personalize accessories with individual charms caters to the increasing demand for unique and meaningful products, presenting a disruptive innovation opportunity for the customization industry.

### Industries Being Reshaped

- **Jewelry:** The jewelry industry can explore custom design options to offer customers personalized products and increase customer engagement.
- **Merchandise:** The merchandise industry can capitalize on the popularity of fandoms by creating customized accessories that resonate with fans and enhance their overall experience.
- **Customization:** The customization industry can leverage the trend of personalization by offering unique accessories that allow customers to express their individuality and showcase their interests.

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