# Metallic Wine Logos Cantine Catena Features Abstract Labeling on Its Wine Bottles By Mishal Omar | Published 2016-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cantine-catena References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/traccia-origini.html) & [cantinecatena.it](http://www.cantinecatena.it/) Rather than using traditional labeling for its wines, Cantine Catena uses [abstract imagery](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat) that makes its bottles more distinct. The wine's branding was designed by the creative agency 'Basile ADV' and made to look as high-quality as the wine it contains. Rather than featuring informative paper labels, the wines instead have [simple abstract designs](https://www.trendhunter.com/trends/victor-solomon) on them. The 'Traccia' bottle comes with a [metallic gold print](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle) that looks like a splash of paint, while the "Origini' bottle is metallic silver and looks like an abstract rendition of a mountain landscape. Cantine Catena's metallic labeling allows the brand to differentiate itself from others on the market while making consumers curious about the contents and origins of the bottles. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Abstract Wine Labeling:** Opportunity to disrupt the wine industry by using abstract designs instead of traditional labels. - **Metallic Bottle Designs:** Disruptive innovation opportunity to create unique and eye-catching wine bottle designs using metallic prints. - **Distinctive Branding Strategies:** Opportunity to differentiate brands in the wine market through creative and non-traditional branding strategies. ### Sectors Adopting This - **Wine Industry:** Disruptive innovation opportunity to revolutionize packaging and branding in the wine industry using abstract and metallic designs. - **Creative Agency:** Opportunity for creative agencies to offer unique branding solutions to wine companies by incorporating abstract and metallic designs. - **Beverage Packaging Industry:** Disruptive innovation opportunity for the packaging industry to focus on creating unique and eye-catching metallic bottle designs for different beverages. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md)