# Margarita-Style Hard Seltzers Canteen's Cantina Margarita Offers a Higher Alcohol Content By Laura McQuarrie | Published 2023-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cantina-margarita References: [forbes](https://www.forbes.com/sites/claudiaalarcon/2023/05/05/canteens-new-margarita-style-hard-seltzer-is-perfect-for-cinco-de-mayo/?sh=97c690e1aac6) & [canteenspirits](https://www.canteenspirits.com/cantina-seltzer)  Canteen's Cantina Margarita is a cocktail-inspired hard seltzer that takes cues from the classic margarita. Ready to be sipped in flavors like strawberry and mango, plus an original variety, these [margarita-inspired hard seltzers](https://www.trendhunter.com/trends/topo-chico-hard-margarita) satisfy consumers with a higher alcohol content, 6% ABV, in comparison to other hard seltzers in the category. “After examining the market, we saw the popularity of hard seltzers was declining with one exception, " reported Brandon Cason, co-founder and CEO of Austin-based [Canteen Spirits](https://www.trendhunter.com/trends/canteen-gin-spritz), “Interest in Mexican-inspired cocktails like margaritas and agua frescas [are] growing rapidly." Previously, the brand debuted [ready-to-drink sodas and spirit-based cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans), and this all-natural, low-sugar, low-carb line stands out from Canteen's other offerings by working with alcohol produced from cane sugar. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 37% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cocktail-inspired Hard Seltzers:** Canteen's Cantina Margarita offers a higher alcohol content with flavors like strawberry and mango, satisfying consumers with a 6% ABV. - **Growing Popularity of Mexican-inspired Cocktails:** Interest in drinks like margaritas and agua frescas is rapidly increasing. - **All-natural Low-sugar Hard Seltzers:** Canteen's Cantina Margarita stands out with its all-natural, low-sugar, and low-carb ingredients. ### Sectors Adopting This - **Alcoholic Beverages:** Canteen's Cantina Margarita disrupts the hard seltzer market with its cocktail-inspired flavors and higher alcohol content. - **Cocktail and Mixology:** The growing popularity of Mexican-inspired cocktails presents an opportunity for mixologists to create innovative and unique drinks. - **Health and Wellness:** Canteen's Cantina Margarita taps into the demand for all-natural, low-sugar options in the alcoholic beverage industry. ## Related on Trend Hunter - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/big-sipz.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margaritas.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [RTD Sparkling Margaritas](https://www.trendhunter.com/trends/sipmargs.md) - [Canned Signature Margaritas](https://www.trendhunter.com/trends/mirror-margarita-canned.md) - [High-Quality Canned Margaritas](https://www.trendhunter.com/trends/picante-spicy-margarita.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md)