# Value-Minded Burrito Meal Deals The Taco Bell Cantina Chicken Burrito & Fries Deal is Priced at $7 By Michael Hemsworth | Published 2024-07-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cantina-chicken-burrito-fries-deal References: [brandeating](https://www.brandeating.com/2024/07/taco-bell-tests-new-7-dollar-cantina-chicken-burrito-and-fries-deal.html) & [tacobell](https://www.tacobell.com)  The [Taco Bell Cantina](https://www.trendhunter.com/trends/cantina-chicken-mexican-pizza) Chicken Burrito & Fries Deal is a new value menu offering being test marketed by the brand in Oklahoma City area as part of a larger push in the industry towards lower cost [QSR](https://www.trendhunter.com/trends/taco-bell-crispy-chicken) fare. The meal deal starts off with the namesake Cantina Chicken Burrito that's served with an Avocado Verde Salsa Packet alongside an order of Nacho Fries and a medium fountain drink. The meal is priced at $7, which is priced competitively when compared to the individual price points of the various menu items included. The Taco Bell Cantina Chicken Burrito & Fries Deal identifies the increasing demand for [value meals amongst QSR customers](https://www.trendhunter.com/trends/valueoriented-meal) as a growing number call for cost savings without sacrificing quality. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 46% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Cost-effective Meal Combinations:** Brands are increasingly offering bundled meals at lower prices to meet cost-conscious consumer demands. - **Enhanced Bundle Packaging:** Meal deals now often come with specialty sauces or add-ons that elevate the dining experience without significantly raising costs. - **Localized Testing Strategies:** Testing new menu items in specific markets allows brands to gauge consumer interest and fine-tune offerings before a broader rollout. ### Where This Applies - **Quick Service Restaurants (QSR):** QSR chains are continuously adapting their menus to offer value-driven meal deals that attract budget-focused customers while retaining quality. - **Food and Beverage Packaging:** Innovations in packaging for meal deals, such as the inclusion of premium sauces, enhance customer satisfaction without considerable additional costs. - **Market Research and Testing:** Conducting localized market tests allows industries to refine products and strategies based on consumer preferences and feedback. ## Related on Trend Hunter - [Low-Cost Tex-Mex Chicken Snacks](https://www.trendhunter.com/trends/taco-bell-crispy-chicken.md) - [Spicy Sauced Chicken Fries](https://www.trendhunter.com/trends/caliente-cantina-chicken-nacho-fries.md) - [Low-Cost Tex-Mex Meal Deals](https://www.trendhunter.com/trends/chicken-chalupa-deluxe-box.md) - [Value-Focused Chicken Burritos](https://www.trendhunter.com/trends/grilled-chicken-burrito.md) - [Triple-Item Tex-Mex Meal Deals](https://www.trendhunter.com/trends/chalupa-bell-bundle.md) - [Spicy Tex-Mex Chicken Menus](https://www.trendhunter.com/trends/caliente-cantina-chicken-menu.md) - [Tortilla-Breaded Chicken Nugget Meals](https://www.trendhunter.com/trends/crispy-chicken-nuggets-deluxe-meal.md) - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md) - [Oversized Tex-Mex Value Meals](https://www.trendhunter.com/trends/grilled-cheese-burrito-bell-bundle.md)