# Broadcast Receiver Beer Cans Miller Lite's Cantenna Lets Cord-Cutters Pick Up Over-the-Air Signals By Laura McQuarrie | Published 2020-09-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cantenna References: [adweek](https://www.adweek.com/brand-marketing/miller-lite-takes-on-illegal-nfl-streaming-by-creating-a-cantenna-for-cord-cutters/) & [MillerCoors](http://www.MillerCoors.com/) Last year, [Miller Lite](https://www.trendhunter.com/trends/miller-lites) introduced the Cantroller as a beer can that doubles as a gaming controller and now, there's the limited-edition Cantenna, which specifically appeals to cord-cutting football fans. The fully functional device is part-[Miller Lite beer can](https://www.trendhunter.com/trends/pringles-x-miller-lite) and part-digital antenna and it can be hooked up to a TV to pick up over-the-air broadcasts. As Miller Lite's associate marketing manager Stephanie Clanfield says: "Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming." Football fans have the opportunity to experience this "can-novation" for themselves by entering to win one of their very own. For a limited time, the Miller Lite Cantennas will be given away, serving as an unconventional way to reach cord-cutters. Image Credit: Miller Lite ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 97% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Over-the-air Broadcasting:** The Cantenna reflects a trend of cord-cutters looking for alternative ways to access live sports and TV broadcasts. - **Integration of Technology:** The Cantenna demonstrates the trend of integrating digital technology into everyday objects for enhanced functionality. - **Unconventional Marketing:** Miller Lite's approach with the Cantenna exemplifies the trend of using unique and unconventional marketing strategies to capture consumer attention. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore partnerships with technology companies to create innovative products that cater to the preferences of cord-cutting consumers. - **Broadcasting Industry:** The broadcasting industry can leverage the demand for over-the-air broadcasts by developing new devices and services that cater to cord-cutters. - **Sports Industry:** The sports industry can collaborate with beverage companies to create limited-edition promotional products that enhance the fan experience and provide alternative ways to watch live games. ## Related on Trend Hunter - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Beer Can Mosquito Traps](https://www.trendhunter.com/trends/coors-light-can.md)