# Luxuriously Branded Liqueurs The Canteen Tequila Packaging by Kaleidoscope Shows Simple Elegance By Jana Pijak | Published 2013-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/canteen-tequila References: [sofiliumm.wordpress](http://sofiliumm.wordpress.com/2012/03/19/canteen-tequila-package-design-by-kalaidoscope/) & [thinkkaleidoscope](http://www.thinkkaleidoscope.com/) The [Canteen Tequila](https://www.trendhunter.com/trends/canteen-spirits-1) packaging by American design studio [Kaleidoscope](https://www.trendhunter.com/trends/vosges-hautchocolat-love-aflutter) embraces a luxurious aesthetic that is elegant as opposed to over-the-top. The packaging is available in three varying bottles; a silver, gold and bronze, each featuring a different taste and intensity. Aiming to revive a retro aesthetic Kaleidoscope's branding team decided on this [urban and 70s inspired packaging](https://www.trendhunter.com/trends/2025-nobu-rare) for Canteen Tequila. Mixing metals and glass, the design team creates a soft rectangular shape that features solid metallic sides and a clear front and back that dons the company's logo. This set of bottles embodies an air of modern luxury that is sure to appeal to urban trend setters and edgy bar and nightclub owners with a love for sleek and streamlined elegance. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Luxury Packaging:** The Canteen Tequila packaging embraces a luxurious aesthetic, presenting an opportunity for brands to create high-end packaging designs. - **Retro Revival:** Kaleidoscope's use of a retro-inspired aesthetic highlights the trend of nostalgia, opening doors for brands to tap into the appeal of vintage design. - **Urban Elegance:** The sleek and streamlined elegance of the Canteen Tequila packaging showcases the trend of urban sophistication, providing a space for brands to cater to urban trendsetters. ### Where This Applies - **Alcohol Beverage:** The Canteen Tequila packaging showcases an opportunity for the alcohol beverage industry to create visually appealing packaging that enhances the luxury perception of their products. - **Design & Branding:** Kaleidoscope's work on the Canteen Tequila packaging highlights the potential within the design and branding industry to incorporate retro aesthetics and urban elegance into their projects. - **Hospitality & Nightlife:** The luxurious and visually striking Canteen Tequila packaging presents an opportunity for the hospitality and nightlife industry to offer an elevated experience to customers through premium alcohol products. ## Related on Trend Hunter - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Beautifully Packaged Tequila Brands](https://www.trendhunter.com/trends/laelia-tequila.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Casino-Inspired Tequila Packaging](https://www.trendhunter.com/trends/highend-tequila.md) - [Sleek Tequila Bottles](https://www.trendhunter.com/trends/tequila-collection.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md)