# Chic Free-From Soda Refreshments CANS Soda Has No Sugar or Sweeteners and is Flavored with Fruit By Michael Hemsworth | Published 2025-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cans-soda References: [retailtimes](https://retailtimes.co.uk/cans-the-new-unsweetened-carbonated-soft-drink-brand-is-celebrating-a-host-of-new-wins/) & [cans](http://cans.co.uk/)  [CANS](https://www.trendhunter.com/trends/unsweetened-soft-drinks) soda is a range of effervescent refreshments crafted to build on the popularity of [non-sweet drinks](https://www.trendhunter.com/trends/zero-sugar-craft-soda) as consumers seek out ways to ditch added sugar and sweeteners. The drinks start off with Alpine spring water that's infused with a drop of real fruit flavor and just the right level of carbonation to give them a crisp, flavorful profile. The drinks have [no added sugar or sweeteners](https://www.trendhunter.com/trends/calypso-soft-drinks) to position them as the perfect alternative to conventional alternatives on the market in the UK. CANS soda was developed by co-founders Jaroslav Beck, Dominic Rice and Jan Rambousek as a way to satisfy their own interest in healthier ways to satisfy cravings for a bubbly drink. The sodas come in cherry, lemon, apple and mango flavors. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 56% | Activity: 63% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Beverages:** The increasing demand for sugar-free alternatives is reshaping the beverage industry by capturing health-conscious consumers. - **Natural Flavor Innovations:** Natural fruit-flavored beverages are gaining traction as consumers prioritize authenticity and clean label ingredients. - **Carbonated Health Drinks:** The rise of low-calorie carbonated drinks offers a refreshing taste experience without compromising on health goals. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry is increasingly exploring sugar-free and all-natural offerings to meet evolving consumer preferences. - **Health and Wellness Sector:** A growing interest in health-conscious products is driving innovation in drinks that emphasize natural ingredients and minimal additives. - **Carbonation Technology:** Efforts to create perfectly carbonated drinks with natural ingredients are advancing the technology used in beverage production. ## Related on Trend Hunter - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Bold Sugar-Free Water Refreshments](https://www.trendhunter.com/trends/radnor-splash.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Refreshing Free-From Sodas](https://www.trendhunter.com/trends/simply-push.md) - [Free-From Kid-Friendly Sodas](https://www.trendhunter.com/trends/sodee-pop.md) - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md)