# Gamer-Targeted Energy Drinks Red Bull's Cans of Energy Drinks Feature Images of the Gamer Ninja By Laura McQuarrie | Published 2019-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cans-of-energy-drinks References: [packagingdigest](https://www.packagingdigest.com/packaging-design/red-bull-scores-with-beverage-packaging-that-targets-gamers-2019-04-25) & [redbull](https://www.redbull.com/us-en/projects/ninja/) Some of the newest cans of energy drinks from Red Bull feature images of Ninja, sporting his signature [Ninja X](https://www.trendhunter.com/trends/4sight) Red Bull headband, in two different styles. While one slim energy drink can depicts a portrait of the gamer, the other shows him performing a dance. The [gamer-targeted energy drinks](https://www.trendhunter.com/trends/red-bull-gamer-box) are complemented by matching secondary packaging and help to support a Ninja campaign that gives gamers the chance to lock down a gaming session with Ninja, gaming gear or even merchandise from the energy drink brand, by sharing their gaming and creativity skills. With the rise of [eSports](https://www.trendhunter.com/trends/g-fuel), everything from beverages to apparel are being reworked to target the specific needs of gamers who desire high-performance products that will meet the demands of intense gaming sessions. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Gamer-specific Products:** Brands can create products tailored to the specific needs of gamers to capitalize on the growth of the eSports industry. - **Collaborations with Influencers:** Partnering with popular gamers like Ninja can be an effective way for brands to reach the gamer demographic. - **Gamified Marketing Campaigns:** Brands can create marketing campaigns that tap into the competitive nature of gamers by offering gaming-related rewards and incentives. ### Industries Being Reshaped - **Beverage Industry:** Energy drink companies can leverage the growth of the eSports industry by creating gamer-targeted products like Red Bull's Ninja-branded cans. - **Gaming Industry:** Companies in the gaming industry can partner with brands to create exclusive gaming experiences or offer in-game rewards for purchasing gamer-specific products. - **Marketing Industry:** Marketing agencies can create innovative campaigns that tap into the competitive nature of gamers to effectively reach this growing demographic. ## Related on Trend Hunter - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [Gamer-Focused Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-1.md) - [Gamer-Targeted Noodle Cups](https://www.trendhunter.com/trends/gaming-cup-noodle.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [Game-Themed Energy Drinks](https://www.trendhunter.com/trends/monster-energy-1.md) - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md) - [Gamer-Focused Energy Cans](https://www.trendhunter.com/trends/call-of-duty-1.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Game-Inspired Energy Drinks](https://www.trendhunter.com/trends/g-fuel.md)